Podcast Episode 66 – Shawn Taylor

SUMMARY

This Is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, This is Purdue aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.

Below, you’ll find helpful information, stories, and social media content regarding this episode of This Is Purdue.

STRATEGY

In this episode of “This Is Purdue,” we’re talking to Shawn Taylor (Management’82), a successful entrepreneur and the newest member of the Purdue University Board of Trustees.

Listen as Shawn describes his childhood growing up on the south side of Chicago, his experience as a first-generation college graduate and the impact Purdue’s very own Dr. Cornell A. Bell, the former director/chairman of the Business Opportunity Program, had on his life both pre- and post-college.

Plus, you’ll hear about Shawn’s next giant leap as a Purdue trustee and his advice for developing relationships with people who are authentic, real and honest – and why it’s key for your career.

This emotional and motivating episode showcases true Boilermaker persistence and spirit!

RESOURCES INCLUDE:

·       Links to the podcast

·       Social graphics

·       Suggested social post copy

LINKS and UTM PARAMETERS

When you link to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM campaign: this_is_purdue_shawn_taylor

UTM medium: Social (or email)

UTM source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Link to the podcast: https://stories.purdue.edu/podcast/shawn-taylor

General podcast page: https://stories.purdue.edu/podcast/

Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232

Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw

AVAILABLE ASSETS

The following assets are available for download and use.  Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.

SOCIAL MEDIA GUIDANCE POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

·       Keep posts short and direct

·       Link all posts back to our landing page

·       Include photos, videos, or GIFs

·       Use short URLS

SUGGESTED SOCIAL MEDIA POSTS

LinkedIn + Facebook

  1. Chicago native Shawn Taylor (@PurdueKrannert Management’82), a successful entrepreneur and the newest member of the Purdue University Board of Trustees, had a chance encounter in high school that led him to #Purdue. You don’t want to miss this episode as Shawn discusses Purdue’s own Dr. Cornell A. Bell, the former director/chairman of the Business Opportunity Program, and how this mentorship impacted his life. Listen to Shawn’s emotional and motivating story on the latest episode of #ThisIsPurdue. <link>
  2. Our newest episode of #ThisIsPurdue is sure to spark ideas for what your own path can hold. @PurdueKrannert alum Shawn Taylor’s story shows the importance of embracing change. Listen as he describes his childhood growing up on the south side of Chicago, his special connection to Purdue’s very own Dr. Cornell A. Bell and his latest opportunity to serve as a #Purdue trustee. Listen: <link>
  3. “Being a trustee of a prestigious university like #Purdue is a whole other level, and being entrusted with one of the keys to the future of this historic place is an honor.” In our latest #ThisIsPurdue episode, @PurdueKrannert alum Shawn Taylor shares why he feels honored to help guide the University’s future as a #Purdue trustee. This emotional and motivating episode showcases true Boilermaker persistence and spirit! Listen: <link>
  4. Do you embrace change? Find out why the ability to adapt has been vital for Shawn Taylor, @PurdueKrannert alum and the newest #Purdue trustee. Shawn has prioritized his goals to overcome obstacles and now is helping other #Boilermakers do the same.  Plus, hear his advice for developing relationships with people who are authentic, real and honest – and why it’s key for your career. Get to know Shawn today on #ThisIsPurdue: <link>

Twitter + Instagram

  1. Shawn Taylor (@PurdueKrannert M’82), entrepreneur and the newest #Purdue Trustee, had a chance encounter in high school that led him to #Purdue. You don’t want to miss this episode as Shawn discusses Dr. Cornell A. Bell’s impact on his life. Hear more on #ThisIsPurdue. <link>
  2. Our newest episode of #ThisIsPurdue will spark ideas for what your own path can hold. @PurdueKrannert alum Shawn Taylor’s story shows the importance of embracing change. Listen wherever you get your #podcasts: <link>
  3. “Being a trustee of a prestigious university like #Purdue is a whole other level … It’s an honor.” In our latest #ThisIsPurdue episode, @PurdueKrannert alum Shawn Taylor shares why he feels honored to help guide the University’s future as a #Purdue trustee. <link>
  4. Do you embrace change? Find out why the ability to adapt has been vital for Shawn Taylor, @PurdueKrannert alum and the newest #Purdue trustee. Shawn has prioritized his goals to overcome obstacles and now is helping other #Boilermakers do the same. #ThisIsPurdue <link>

TAGGING RECOMMENDATIONS

Please tag Purdue University and use the hashtag #ThisIsPurdue

Facebook: @PurdueUniversity
Twitter: @lifeatpurdue
Instagram: @lifeatpurdue

Other tagging options include:

  • @PurdueKrannert

CAMPAIGN SPECIFIC HASHTAGS

#ThisIsPurdue

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories


EMOJIS
🎧🚂🆙