Podcast Episode 68 – Chief Lesley Wiete
SUMMARY
This Is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.
Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, This is Purdue aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.
Below, you’ll find helpful information, stories, and social media content regarding this episode of This Is Purdue.
STRATEGY
In this episode of “This Is Purdue,” we’re talking to the new Purdue University Police Department (PUPD) Chief Lesley Wiete.
Listen as Chief Wiete discusses her transition from attending Purdue as an undergraduate student to working for the PUPD for the past 23 years and her experience as a female leader in a male-dominated field like law enforcement.
Hear more about Chief Wiete’s goals and what it means to her to be a Boilermaker – and you don’t want to miss the story about how she met her husband, West Lafayette Police Department Lt. Stason Wiete. (It involves the beloved Purdue staple, Harry’s Chocolate Shop.)
Plus, you’ll hear Chief’s full speech during her official swearing-in ceremony. This episode is full of appreciation for the Purdue community and encapsulates the spirit of Chief Wiete’s dedication to serving it.
RESOURCES INCLUDE:
- Links to the podcast
- Social graphics
- Suggested social post copy
LINKS and UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM campaign: this_is_purdue_chief_lesley_wiete
UTM medium: Social (or email)
UTM source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)
Link to the podcast: https://stories.purdue.edu/podcast/chief-lesley-wiete
General podcast page: https://stories.purdue.edu/podcast/
Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232
Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw
AVAILABLE ASSETS
The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.
SOCIAL MEDIA GUIDANCE POSTING TIPS
Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:
- Keep posts short and direct
- Link all posts back to our landing page
- Include photos, videos or GIFs
- Use short URLs
SUGGESTED SOCIAL MEDIA POSTS
LinkedIn + Facebook
- Lesley Wiete’s passion for law enforcement led her to the Purdue University Police Department after she graduated from #Purdue, and she was recently sworn in as chief of the department after 23 years of service. Chief Wiete sits down with us on #ThisIsPurdue and discusses her enthusiasm for serving the #Purdue community, her own #Boilermaker heroes and mentors, and her goals as chief. Listen to Chief Wiete’s inspiring journey from #Purdue student to chief on the latest episode of #ThisIsPurdue, the official University podcast. <link>
- How did #Purdue Police Chief Lesley Wiete’s persistence play a role in being promoted after 23 years of service to the #Purdue community? Find out on our latest episode of #ThisIsPurdue. Listen as Chief Wiete describes her journey from student to police officer, plus you don’t want to miss her swearing-in ceremony speech. Check out this special episode today! <link>
- “The perseverance, the persistence, the never-give-up attitude. That’s Purdue. That’s Boilermakers.” In the latest episode of #ThisIsPurdue, Purdue Police Chief Lesley Wiete discusses what it means to her to be a #Boilermaker and her enthusiasm for leading the University’s police department as chief. This episode is full of appreciation for the #Purdue community and encapsulates the spirit of Chief Wiete’s dedication to serving it.
Twitter + Instagram
- #Purdue Police Chief Lesley Wiete sits down with us on #ThisIsPurdue and discusses her enthusiasm for serving the #Purdue community, her own #Boilermaker heroes and mentors and her goals as chief. Listen to her inspiring journey from #Purdue student to chief. <link>
- How did #Purdue Police Chief Lesley Wiete’s persistence play a role in being promoted? Find out on our latest episode of #ThisIsPurdue. Listen as Chief Wiete describes her journey from student to police officer, plus you don’t want to miss her swearing-in speech. <link>
- “The perseverance, the persistence, the never-give-up attitude. That’s Purdue. That’s Boilermakers.” In the latest episode of #ThisIsPurdue, Purdue Police Chief Lesley Wiete discusses what it means to her to be a #Boilermaker. Listen or watch today: <link>
TAGGING RECOMMENDATIONS
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CAMPAIGN SPECIFIC HASHTAGS
#ThisIsPurdue
CAMPUSWIDE HASHTAGS
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EMOJIS
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