SUMMARY

This Is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, This is Purdue aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.

Below, you’ll find helpful information, stories, and social media content regarding this episode of This Is Purdue.

STRATEGY

In this episode of “This Is Purdue,” we’re talking to chemistry teacher and TikTok superstar Phil Cook. 

Listen as Phil (BS chemistry education ’00, MS education ’13) discusses his passion for education, his rise in Internet fame after just one TikTok video and why he believes Purdue is the best place for science and engineering.  

Join the podcast team on a field trip to Culver Academies, where Phil teaches, for a firsthand look at his viral Halloween experiments, including an exploding pumpkin, liquid nitrogen marshmallows and flaming candy corn. 

Tune in (and be sure to watch our video content on Purdue’s YouTube channel) as Phil presents his special “Chem-o-ween” tricks and treats.

RESOURCES INCLUDE:

·       Links to the podcast

·       Social graphics

·       Suggested social post copy

LINKS and UTM PARAMETERS

When you link to Purdue websites from social platforms or emails we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM campaign: this_is_purdue_phil_cook_chemoween

UTM medium: Social (or email)

UTM source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Link to the podcast: https://stories.purdue.edu/podcast/phil-cook-chemoween

General podcast page: https://stories.purdue.edu/podcast/

Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232

Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw

AVAILABLE ASSETS

The following assets are available for download and use.  Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.

SOCIAL MEDIA GUIDANCE POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:

·       Keep posts short and direct

·       Link all posts back to our landing page

·       Include photos, videos or GIFs

·       Use short URLs

SUGGESTED SOCIAL MEDIA POSTS

LinkedIn + Facebook

1. Today’s the kick-off to #ThisIsPurdue’s ‘Countdown to Halloween.’ 🎃 Purdue alum, chemistry teacher and TikTok superstar Phil Cook takes us through his #Purdue journey and presents his special “Chem-o-ween” tricks and treats. Join the #podcast team on a field trip to @CulverAcademies and check out Phil’s viral #Halloween experiments, including an exploding pumpkin, liquid nitrogen marshmallows and flaming candy corn, first-hand. Listen today: <link>
2. What better way to celebrate #Halloween than listening to our latest #ThisIsPurdue episode? Listen as @CulverAcademies chemistry teacher and #Boilermaker alum Phil Cook discusses his passion for education, his rise in Internet fame after just one TikTok video and why he believes Purdue is the best place for science and engineering. Plus, you don’t want to miss Phil’s special “Chem-o-ween” experiments! 🎃💥 <link>
3. Happy Halloween, #Boilermakers! Celebrate by checking out #ThisIsPurdue’s latest episode filled with “Chem-o-ween” tricks and treats presented by #Purdue alum, chemistry teacher and TikTok star Phil Cook. We’re going behind-the-scenes and joining Phil as he conducts these experiments with pumpkins and candy at @CulverAcademies. 🎃🧪 You don’t want to miss this fun and educational episode: <link>
4. #ICYMI we talked to TikTok superstar and #Boilermaker alum Phil Cook about his journey to #Purdue, his passion for teaching and how he went viral on social media after just one video. Check out #ThisIsPurdue on your favorite #podcast platform or on YouTube: <link>

Twitter + Instagram

1. It’s the kick-off to #ThisIsPurdue’s ‘Countdown to Halloween.’🎃 Join the #podcast team  at @CulverAcademies and check out TikTok superstar Phil Cook’s (@chemteacherphil) viral #Halloween experiments, including an exploding pumpkin and flaming candy corn. <link>
2. What better way to celebrate #Halloween than listening to #ThisIsPurdue? #Boilermaker alum @chemteacherphil discusses his passion for education and why he believes #Purdue is the best place for science & engineering. Plus, you don’t want to miss his “Chem-o-ween” experiments! 🎃 💥 <link>
3. Happy Halloween, #Boilermakers! Celebrate by checking out #ThisIsPurdue’s latest episode filled with “Chem-o-ween” tricks and treats presented by @chemteacherphil. We’re going behind-the-scenes and joining Phil as he conducts these experiments at @CulverAcademies.  🎃🧪<link>
4. #ICYMI we talked to TikTok superstar and #Boilermaker alum @chemteacherphil about his journey to #Purdue, his passion for teaching and how he went viral on social media after just one video. Check out #ThisIsPurdue on your favorite #podcast platform or on YouTube: <link>

TAGGING RECOMMENDATIONS

Please tag Purdue University and use the hashtag #ThisIsPurdue

Facebook: @PurdueUniversity
Twitter: @lifeatpurdue
Instagram: @lifeatpurdue

Other tagging options include:

@chemteacherphil

@culveracademies

CAMPAIGN SPECIFIC HASHTAGS

#ThisIsPurdue

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories

EMOJIS
🎧🚂🆙🎃🧪💥