SUMMARY

This Is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, This is Purdue aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.

Below, you’ll find helpful information, stories, and social media content regarding this episode of This Is Purdue.

STRATEGY

In this episode of “This Is Purdue,” we’re talking to former Purdue University and NFL quarterback Kyle Orton.

Listen as Kyle (BA history ’14) discusses how former coach Joe Tiller and quarterback Drew Brees inspired him to choose Purdue, the anticipation and doubt he felt during the 2005 NFL draft, and how Purdue prepared him for life after football.

Plus, you don’t want to miss the story behind why this devoted husband, father and son was determined to finish his degree at Purdue after retiring from the NFL.

Kyle’s persistence both on and off the field is a true example of what it means to be a Boilermaker.

RESOURCES INCLUDE:

·       Links to the podcast

·       Social graphics

·       Suggested social post copy

LINKS and UTM PARAMETERS

When you link to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM campaign: this_is_purdue_kyle_orton

UTM medium: Social (or email)

UTM source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Link to the podcast: https://stories.purdue.edu/podcast/kyle-orton

General podcast page: https://stories.purdue.edu/podcast/

Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232

Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw

AVAILABLE ASSETS

The following assets are available for download and use.  Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.

SOCIAL MEDIA GUIDANCE POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:

·       Keep posts short and direct

·       Link all posts back to our landing page

·       Include photos, videos, or GIFs

·       Use short URLs

SUGGESTED SOCIAL MEDIA POSTS

LinkedIn + Facebook

1. Member of #Purdue’s Cradle of Quarterbacks ✅ Former @NFL quarterback ✅ Proud #Boilermaker ✅ Kyle Orton joined us on #ThisIsPurdue and discussed how former coach Joe Tiller and quarterback @DrewBrees inspired him to choose Purdue, the anticipation and doubt he felt during the 2005 NFL draft and how Purdue prepared him for life after football. Kyle is an example of a #Boilermaker’s persistent pursuit to be at the top of their field — whether that’s throwing a Hail Mary or earning your college degree. <link>
2. Check out our latest #ThisIsPurdue episode as former @BoilerFootball and @NFL quarterback Kyle Orton shares what being a #Boilermaker means to him. You’ll hear about a historic #Purdue win at Notre Dame, his relationship with former coach Joe Tiller and which #Boilermakers he faced each Sunday during his #NFL career. Kyle’s persistence both on and off the field is a true example of what it means to be a #Boilermaker. 🏈 <link>
3. “The people who can respond to adversity in the right way and use it to give themselves a goal, those are the people who eventually make it to the top.” On our latest #ThisIsPurdue episode, former @BoilerFootball and @NFL quarterback Kyle Orton reflects on his experience as a fourth-round pick in the 2005 draft and what it taught him about overcoming challenges. <link>
4. What led former @BoilerFootball quarterback Kyle Orton back to #Purdue to earn his degree after retiring from the @NFL? Well, it’s more like “who” influenced Kyle on this persistent pursuit … Check out #ThisIsPurdue to hear the full story! 🎧🎓 <link>

Twitter + Instagram

1. Cradle of Quarterbacks ✅ Former @NFL quarterback ✅ Proud #Boilermaker ✅ Kyle Orton joined #ThisIsPurdue and discussed how former @BoilerFootball coach Joe Tiller & quarterback @DrewBrees inspired him to choose #Purdue, the anticipation he felt during the NFL draft + more. <link>
2. Check out our latest #ThisIsPurdue episode as former @BoilerFootball and @NFL quarterback Kyle Orton shares what being a #Boilermaker means to him. Kyle’s persistence both on and off the field is a true example of what it means to be a #Boilermaker. 🏈 <link>
3. “The people who can respond to adversity in the right way … those are the people who eventually make it to the top.” Hear former @BoilerFootball & @NFL QB Kyle Orton reflect on his experience as a fourth-round draft pick & what it taught him about overcoming challenges on #ThisIsPurdue. <link>
4. What led former @BoilerFootball quarterback Kyle Orton back to #Purdue to earn his degree after retiring from the @NFL?  Well, it’s more like “who” influenced Kyle on this persistent pursuit … Check out #ThisIsPurdue to hear the full story! 🎧🎓 <link>

TAGGING RECOMMENDATIONS

Please tag Purdue University and use the hashtag #ThisIsPurdue

Facebook: @PurdueUniversity
Twitter: @lifeatpurdue
Instagram: @lifeatpurdue

Other tagging options include:

@boilerfootball

@purduesports

CAMPAIGN SPECIFIC HASHTAGS

#ThisIsPurdue

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories

EMOJIS
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