SUMMARY

This Is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, This is Purdue aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.

Below, you’ll find helpful information, stories, and social media content regarding this episode of This Is Purdue.

STRATEGY

In this episode of “This Is Purdue,” we’re talking to five members of the Purdue Global community as they celebrate the impact Purdue Global has had on their careers and lives. 

The podcast team went behind the scenes at the Purdue Global Black and Gold Reception to hear from both alumni and faculty on why they chose Purdue Global and their advice to anyone considering furthering their education online. 

Listen as recent Purdue Global graduates Kelvin Gumbs and Sherry McQueary and Purdue Global deans Melissa Burdi and Jeffery Buck discuss the impact Purdue Global makes on adult learners and the immense pride they feel celebrating this graduation with loved ones. Plus, you’ll hear special family stories from proud Boilermaker Viveca Stock on how her son got involved in the Purdue community through Purdue Global.

Each of these special guests have their own perspective on the persistence it takes to succeed in higher education.

You don’t want to miss this episode full of gratitude and pride for the Purdue Global community!

RESOURCES INCLUDE:

·       Links to the podcast

·       Social graphics

·       Suggested social post copy

LINKS and UTM PARAMETERS

When you link to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM campaign: this_is_purdue_purdue_global_impact

UTM medium: Social (or email)

UTM source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Link to the podcast: https://stories.purdue.edu/podcast/purdue-global-impact

General podcast page: https://stories.purdue.edu/podcast/

Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232

Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.

SOCIAL MEDIA GUIDANCE POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:

·       Keep posts short and direct

·       Link all posts back to our landing page

·       Include photos, videos or GIFs

·       Use short URLs

SUGGESTED SOCIAL MEDIA POSTS

LinkedIn + Facebook

1. As you prepare for #Thanksgiving this week, tune into #ThisIsPurdue for a special episode full of gratitude and reflection. We’re chatting with @PurdueGlobal graduates, faculty and family about the impact this special community has had on their careers and lives. Join the podcast team as we go behind the scenes at the Purdue Global Black and Gold Reception to hear from both alumni and faculty on why they chose #PurdueGlobal and their advice to anyone considering furthering their education online. Each of these special guests have their own perspective on the persistence it takes to succeed in higher education. <link>
2. Need something to listen to while perfecting your turkey? 🦃 Or driving to grandma’s house? 🚗 Or baking that pie? 🥧 We have the perfect #ThisIsPurdue podcast episode for you! We’re celebrating @PurdueGlobal faculty, graduates and families as they share the impact this #Purdue community has had on their careers and lives. <link>
3. “The goal of Purdue Global is to give us a meaningful learning experience as adult learners. It was an incredibly enriching experience.” Kelvin Gumbs, leadership, performance and safety coach at CAVU International, has a lot to be thankful for this year, including the opportunities his @PurdueGlobal degree will give him. Tune in to #ThisIsPurdue as Kelvin and others from the #PurdueGlobal community discuss the impact Purdue Global makes on adult learners and the immense pride they feel celebrating this graduation with loved ones.
4. “For many people, that dream of earning a college degree was something that they thought they lost, but through the accessibility that Purdue Global provides, they are able to come back and fulfill that dream.” Jeffery Buck, dean and vice president of the School of Business & Information Technology for @PurdueGlobal shares what led him to #PurdueGlobal, his admiration for his students and the persistence it takes to succeed in higher education as an adult learner. You don’t want to miss our latest #ThisIsPurdue episode: <link>
5. “For anyone looking to come to Purdue Global, get ready for what will be a very academically enriching opportunity.” #ICYMI – In this episode of #ThisIsPurdue, we’re talking to new @PurdueGlobal graduate and commencement speaker Kelvin Gumbs. Kelvin shares how #PurdueGlobal helped advance his professional career after serving in the @USNavy and gives his advice to aspiring adult learners. <link>

Twitter + Instagram

1. As you prepare for #Thanksgiving this week, tune into #ThisIsPurdue for a special episode full of gratitude and reflection. We’re chatting with @PurdueGlobal graduates, faculty and family about the impact this special community has had on their lives. Listen today: <link>
2. Need something to listen to while perfecting the turkey? Driving to grandma’s house? Baking a pie? We have the perfect #ThisIsPurdue episode for you! We’re celebrating @PurdueGlobal faculty, graduates and families as they share the impact this community has had on them. <link>
3. “The goal of Purdue Global is to give us a meaningful learning experience as adult learners.” @Kelvin_Gumbs has a lot to be thankful for this year, including the opportunities his @PurdueGlobal degree will give him.  Hear more on #ThisIsPurdue. <link>
4. Jeffery Buck, dean and vice president of the School of Business & Information Technology for @PurdueGlobal shares his admiration for his students and the persistence it takes to succeed in higher education as an adult learner. #ThisIsPurdue <link>
5. #ICYMI – In this episode of #ThisIsPurdue, we’re talking to new @PurdueGlobal graduate and commencement speaker @Kelvin _Gumbs. He shares how #PurdueGlobal helped advance his professional career after serving in the @USNavy and gives his advice to aspiring adult learners. <link>

TAGGING RECOMMENDATIONS

Please tag Purdue University and use the hashtag #ThisIsPurdue

Facebook: @PurdueUniversity
Twitter: @lifeatpurdue
Instagram: @lifeatpurdue

Other tagging options include:

@PurdueGlobal

CAMPAIGN SPECIFIC HASHTAGS

#ThisIsPurdue

#PurdueGlobal

#PurdueGlobalProud

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories

EMOJIS
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