SUMMARY

This Is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, This is Purdue aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.

Below, you’ll find helpful information, stories, and social media content regarding this episode of This Is Purdue.

STRATEGY

In this episode of “This Is Purdue,” we’re celebrating even more popular episodes from 2022.

Part 2 of our “Greatest Hits of 2022” episode focuses on the academic side of Purdue University. Listen as these Boilermakers — from an IndyCar, Indy 500-winning engineer to a NASA flight director to a new Purdue Board of Trustees member — share their small steps and giant leaps.

You’ll hear from Purdue alums Rusty Rueff, Angela Ashmore, Ronak Dave, Shawn Taylor and Phil Cook as they share moments from their Purdue journeys and exciting career achievements.

Ring in the new year with this celebratory episode!

RESOURCES INCLUDE:

·       Links to the podcast

·       Social graphics

·       Suggested social post copy

LINKS and UTM PARAMETERS

When you link to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM campaign: this_is_purdue_greatest_hits_2022_part_2

UTM medium: Social (or email)

UTM source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Link to the podcast: https://stories.purdue.edu/podcast/greatest-hits-2022-part-2

General podcast page: https://stories.purdue.edu/podcast/

Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232

Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.

SOCIAL MEDIA GUIDANCE POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:

·       Keep posts short and direct

·       Link all posts back to our landing page

·       Include photos, videos or GIFs

·       Use short URLs

SUGGESTED SOCIAL MEDIA POSTS

LinkedIn + Facebook

1. Part 2 of our #ThisIsPurdue “Greatest Hits of 2022” episode is out now! In this episode, we’re highlighting #Boilermaker education and innovation. You’ll hear from Rusty Rueff, Angela Ashmore, Ronak Dave, Shawn Taylor and Phil Cook as they share incredible moments from their small steps and giant leaps since graduating from #Purdue. Ring in the new year with #ThisIsPurdue! <link>
2. What was your favorite #ThisIsPurdue episode from 2022? Drop a comment below. ⬇️ Part 2 of our “Greatest Hits of 2022” episode features five different stories from an @IndyCar, Indy 500-winning engineer to a @NASA flight director to a new #Purdue Board of Trustees member. It’s a great episode to celebrate the podcast’s continual growth as we ring in the new year. <link>

Twitter + Instagram

1. Part 2 of our #ThisIsPurdue “Greatest Hits of 2022” episode is out now! You’ll hear from @RustyRueff, @IndyCar engineer @angieashmore, @NASA flight director Ronak Dave, Shawn Taylor and @chemteacherphil as they share their giant leaps since graduating from #Purdue. <link>
2. What was your favorite #ThisIsPurdue episode from 2022? Be sure to check out our last #podcast episode of the year w/ an @IndyCar, Indy 500-winning engineer, a @NASA flight director, a new #Purdue Board of Trustees member & more! <link> 

TAGGING RECOMMENDATIONS

Please tag Purdue University and use the hashtag #ThisIsPurdue

Facebook: @PurdueUniversity
Twitter: @lifeatpurdue
Instagram: @lifeatpurdue

Other tagging options include:

@IndyCar

@ChemTeacherPhil

@NASA

@angieashmore

@rustyrueff

CAMPAIGN SPECIFIC HASHTAGS

#ThisIsPurdue

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories

EMOJIS
🎧🚂🆙