SUMMARY

This Is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, “This Is Purdue” aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.

Below, you’ll find helpful information, stories, and social media content regarding this episode of This Is Purdue.

STRATEGY

In this special episode of “This Is Purdue,” we’re talking to the 13th president of Purdue University, Mung Chiang. 

Listen in as President Chiang discusses the day he learned he would become president of what he calls “the most consequential public university in the U.S.” He also shares stories of Boilermaker persistence and humility and why the college experience should be both transformative and fun.

Plus, he shares more about his family life (the Chiangs will be the first Purdue family to live in Westwood Manor with young children), hobbies, and the best spot in West Lafayette to grab his favorite sweet treat – ice cream.

President Chiang, who officially became Purdue’s president on Jan. 1, 2023, is also the Roscoe H. George Distinguished Professor of Electrical and Computer Engineering.

You don’t want to miss this chance to get to know Purdue’s new president on a more personal level!

RESOURCES INCLUDE:

·       Links to the podcast

·       Social graphics

·       Suggested social post copy

LINKS and UTM PARAMETERS

When you link to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM campaign: this_is_purdue_welcoming_president_mung_chiang

UTM medium: Social (or email)

UTM source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Link to the podcast: https://stories.purdue.edu/podcast/welcoming-president-mung-chiang

General podcast page: https://stories.purdue.edu/podcast/

Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232

Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.

SOCIAL MEDIA GUIDANCE POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:

·       Keep posts short and direct

·       Link all posts back to our landing page

·       Include photos, videos or GIFs

·       Use short URLs

SUGGESTED SOCIAL MEDIA POSTS

LinkedIn + Facebook

1. Want to get to know our new #Purdue president on a more personal level? Our special #ThisIsPurdue episode with Mung Chiang is out now! Listen as President Chiang discusses the day he found out he would become president of what he calls “the most consequential public university in the U.S.” Plus, he shares more about his family life (the Chiangs will be the first Purdue family to live in Westwood Manor with young children), hobbies, and the best spot in West Lafayette to grab his favorite sweet treat – ice cream. It’s an episode you don’t want to miss – only on #ThisIsPurdue, the official university podcast. <link>
2. “Becoming president is truly the most humbling and highest honor that anyone in academia could imagine. Because Purdue is not any other university – this is a special place.” The #ThisIsPurdue podcast is honored to feature our new #Purdue president, Mung Chiang. You don’t want to miss President Chiang’s stories on #Boilermaker persistence and humility, and why the college experience should be both transformative and fun. <link>
3. “Persistence, to me, means chasing after the infinite with what is merely finite … any time Boilermakers are tempted by complacency, we always have chosen to aim even higher – to touch the surface of the moon.” New #Purdue President Mung Chiang joined us on the #ThisIsPurdue podcast, and it’s a special episode you don’t want to miss. Check it out today on YouTube or your favorite #podcast platform: <link>
4. ✅ The moment he found out he was the next #Purdue president ✅ Continuing the momentum following Mitch Daniels’ “Daniels Decade”  ✅ Hobbies and family time  ✅ Being the first family to live in Westwood Manor with young kids ✅🍦All things ice cream All of this and more on our latest #ThisIsPurdue episode with new #Purdue President Mung Chiang. Check it out today! <link>

Twitter + Instagram

1. Want to get to know our new #Purdue president on a more personal level? Our special #ThisIsPurdue episode with Mung Chiang is out now! Listen as @PurduePresident shares more about his family and the humility and persistence behind every #Boilermaker. <link>
2. “Becoming president is truly the most humbling and highest honor that anyone in academia could imagine. Because Purdue is not any other university – this is a special place.” #ThisIsPurdue is honored to feature our new @PurduePresident Mung Chiang. Listen today: <link>
3. “Persistence means … any time Boilermakers are tempted by complacency, we always have chosen to aim even higher – to touch the surface of the moon.” New @PurduePresident Mung Chiang joined us on the #ThisIsPurdue podcast, and it’s a special episode you don’t want to miss. <link>
4. ✅ The moment he found out he was the next #Purdue president ✅ Being the first family to live in Westwood Manor with kids ✅🍦 All things ice cream All of this and more on our latest #ThisIsPurdue episode with new @PurduePresident Mung Chiang. <link>

TAGGING RECOMMENDATIONS

Please tag Purdue University and use the hashtag #ThisIsPurdue

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Other tagging options include:

@PurduePresident

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#ThisIsPurdue

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EMOJIS
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