SUMMARY

This Is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, “This Is Purdue” aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.

Below, you’ll find helpful information, stories, and social media content regarding this episode of This Is Purdue.

STRATEGY

In this special episode of “This Is Purdue,” we’re talking to Boilermaker and former D.C. Air National Guard fighter pilot Heather Penney. 

Listen as Heather (BA English ’95, MA American studies ’97) shares her incredible story from 9/11, when she was prepared to make the ultimate sacrifice with her flight lead, Marc Sasseville. She reflects on the events of that historic day, from being selected to complete the mission to stop the hijacked United Airlines Flight 93 to being grounded after hours of time in the air to how she feels about that day now, more than 20 years later.

Heather also expresses her gratitude for her time at Purdue, where her passion for flying blossomed further, and shares more about her experience training to become one of the nation’s first female fighter pilots.

Goosebumps. That’s what you can expect from our episode featuring this brave and relentless Boilermaker.

RESOURCES INCLUDE:

·       Links to the podcast

·       Social graphics

·       Suggested social post copy

LINKS and UTM PARAMETERS

When you link to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM campaign: this_is_purdue_heather_penney

UTM medium: Social (or email)

UTM source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Link to the podcast: https://stories.purdue.edu/podcast/heather-penney-9-11-mission

General podcast page: https://stories.purdue.edu/podcast/

Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232

Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.

SOCIAL MEDIA GUIDANCE POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:

·       Keep posts short and direct

·       Link all posts back to our landing page

·       Include photos, videos or GIFs

·       Use short URLs

SUGGESTED SOCIAL MEDIA POSTS

LinkedIn + Facebook

1. It’s like a story straight out of a movie. But it’s the story of a real-life #Boilermaker. #Purdue alumna Heather Penney took off in an unarmed F-16 fighter plane intending to crash into the hijacked United Flight 93 and prevent it from reaching Washington, D.C., on the morning of 9/11. Listen in to #ThisIsPurdue as Heather reflects on that tragic day and how she feels about it now, more than 20 years later. Plus, she discusses her gratitude for her time at Purdue, where her passion for flying blossomed further, and her experience training to become one of the nation’s first female fighter pilots. <link>
2. Goosebumps. That’s what you can expect from our latest #ThisIsPurdue podcast episode featuring brave and relentless #Boilermaker Heather Penney. Heather, a former D.C. @AirNationalGuard fighter pilot, reflects on the morning of 9/11 and her experience after she was selected to complete the mission to stop the hijacked United Airlines Flight 93 on that historic day. Listen today: <link>
3. “What I love about the #Boilermaker spirit is that we’re gritty. We’re leaders and innovators. There’s nothing that we can’t do.” @PurdueCollegeofLiberalArts alumna Heather Penney expresses her gratitude for her time at Purdue, where her passion for flying blossomed further, on #ThisIsPurdue. Heather went on to become a D.C. Air National Guard fighter pilot and was prepared to sacrifice her life for her country on 9/11. Watch her powerful story (our full video interview is inside a #Purdue airport hangar) today: <link>
4. “What I love about the #Boilermaker spirit is that we’re gritty. We’re leaders and innovators. There’s nothing that we can’t do.” @PurdueLibArts alumna Heather Penney expresses her gratitude for her time at Purdue on #ThisIsPurdue. <link>
5. “The real lesson of 9/11 should be all the acts of heroism, no matter how small, of how people rose to the occasion and did what needed to be done and took care of each other.” For years, nobody other than her family really knew about #Purdue alumna Heather Penney’s story of sacrifice. In this episode of #ThisIsPurdue, Heather shares her story about that historic day and her passion for aviation. <link>

Twitter + Instagram

1. On the morning of 9/11, #Purdue alum Heather Penney took off in an unarmed F-16 fighter plane intending to crash into hijacked United Flight 93 and prevent it from reaching Washington, D.C. Heather joined us on #ThisIsPurdue, and it’s an episode you don’t want to miss. <link>
2. Goosebumps. That’s what you can expect from our latest #ThisIsPurdue episode ft. #Boilermaker & former @AirNatlGuard fighter pilot Heather Penney. She reflects on her 9/11 experience to stop the hijacked United Airlines Flight 93 on that historic day.  <link>
3. “What I love about the #Boilermaker spirit is that we’re gritty. We’re leaders and innovators. There’s nothing that we can’t do.” @PurdueLibArts alumna Heather Penney expresses her gratitude for her time at Purdue on #ThisIsPurdue. <link>
4. On our latest episode of #ThisIsPurdue, #Boilermaker Heather “Lucky” Penney shares her story about her mission to protect our country on 9/11. You don’t want to miss this special episode, only on #Purdue’s official podcast: <link>
5. “The real lesson of 9/11 should be all the acts of heroism … how people rose to the occasion and did what needed to be done.” For years, not many people knew about #Purdue alumna Heather Penney’s 9/11 story of sacrifice. She shares that story and more on #ThisIsPurdue. <link>

TAGGING RECOMMENDATIONS

Please tag Purdue University and use the hashtag #ThisIsPurdue

Facebook: @PurdueUniversity
Twitter: @lifeatpurdue
Instagram: @lifeatpurdue

Other tagging options include:

@PurdueCollegeofLiberalArts

@PurdueLibArts

@AirNatlGuard

@airnationalguard

CAMPAIGN SPECIFIC HASHTAGS

#ThisIsPurdue

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories

EMOJIS
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