SUMMARY

This Is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, “This Is Purdue” aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.

Below, you’ll find helpful information, stories, and social media content regarding this episode of This Is Purdue.

STRATEGY

In this episode of “This Is Purdue,” we’re talking to twin sisters Almira “Sugar” Yllana (ChE ’99) and Giovanna “Spice” Krozel (ChE ’99). 

Nicknamed by their maternal grandfather at birth, these two Purdue chemical engineering alums have taken the Boilermaker community by storm. From the Purdue for Life Foundation to the John Purdue Club to the Purdue Women’s Network Chicago Chapter, Sugar and Spice have a legacy of university involvement and think of their Purdue connections as one big family. 

You’ll hear Sugar and Spice discuss the impact their Purdue education has had on their lives and why staying connected, being involved and giving back to the Boilermaker community is so important to them. 

Listen as they share laughter and tears – and even finish one another’s sentences – in this special, spirited episode. Sugar and Spice’s twin bond, as well as their bond with the Purdue community, is the real deal!

 RESOURCES INCLUDE:

·       Links to the podcast

·       Social graphics

·       Suggested social post copy

LINKS and UTM PARAMETERS

When you link to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM campaign: this_is_purdue_sugar_and_spice

UTM medium: Social (or email)

UTM source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Link to the podcast: https://stories.purdue.edu/twin-sisters-chemical-engineering-alums

General podcast page: https://stories.purdue.edu/podcast/

Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232

Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.

SOCIAL MEDIA GUIDANCE POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:

·       Keep posts short and direct

·       Link all posts back to our landing page

·       Include photos, videos or GIFs

·       Use short URLs

SUGGESTED SOCIAL MEDIA POSTS

LinkedIn + Facebook

1. Nicknamed by their maternal grandfather at birth, twin sisters Almira “Sugar” Yllana and Giovanna “Spice” Krozel have taken the #Boilermaker community by storm. From the @PurdueforLife Foundation to the @JohnPurdueClub to the Purdue Women’s Network Chicago Chapter, Sugar and Spice have a legacy of university involvement and think of their #Purdue connections as one big family. These chemical @PurdueEngineering alums joined us on #ThisIsPurdue and discussed the impact Purdue has had on their lives and why giving back to the Boilermaker community is so important to them. <link>
2. If you’re involved in @PurdueForLife, you’ve likely heard about twin sisters Almira “Sugar” Yllana and Giovanna “Spice” Krozel. These two @PurdueEngineering alums love dressing up for a great theme party (like the annual #BoilermakerBall), grabbing selfies with #Purdue celebs and cheering on @PurdueSports. Check out #ThisIsPurdue to hear more about Sugar and Spice’s Purdue journeys and why this #Boilermaker community means so much to them. 💛 <link>
3. “Purdue prepares you to be who you are. When you go out into the real world, you have that grounding of a Purdue education and that community of friends and family.” Don’t miss our latest #ThisIsPurdue episode as we talk to chemical @PurdueEngineering alums Almira “Sugar” Yllana and Giovanna “Spice” Krozel. These twin sisters share laughter and tears – and even finish one another’s sentences – in this spirited, #Purdue community-focused episode.  @PurdueForLife 🎧🖤 <link>

Twitter + Instagram

1. Nicknamed by their grandpa at birth, twin sisters “Sugar” & “Spice” have taken the #Boilermaker community by storm. These @PurdueEngineers discussed the impact #Purdue has had on their lives and why giving back to the #Boilermaker family is so important. #ThisIsPurdue <link>
2. If you’re involved in @PurdueForLife, you’ve likely heard about twin sisters “Sugar” & “Spice.” These @PurdueEngineers alums love dressing up for a theme party (like the #BoilermakerBall), grabbing selfies with #Purdue celebs and cheering on @PurdueSports. #ThisIsPurdue <link>
3. “Purdue prepares you to be who you are.” Don’t miss our latest #ThisIsPurdue episode as we talk to @PurdueEngineers alums Almira “Sugar” Yllana and Giovanna “Spice” Krozel. These twin sisters share laughter & tears – and even finish one another’s sentences. 🖤🎧 <link>

TAGGING RECOMMENDATIONS

Please tag Purdue University and use the hashtag #ThisIsPurdue

Facebook: @PurdueUniversity
Twitter: @lifeatpurdue
Instagram: @lifeatpurdue

Other tagging options include:

@chicagosugarandspice

@purdueforlife

@purdueengineers

@johnpurdueclub

CAMPAIGN SPECIFIC HASHTAGS

#ThisIsPurdue

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories

EMOJIS
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