SUMMARY

This Is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, “This Is Purdue” aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.

Below, you’ll find helpful information, stories, and social media content regarding this episode of This Is Purdue.

STRATEGY

In this episode of “This Is Purdue,” we’re springing into football season with esteemed former Purdue football players Kevin Sumlin, Mark Herrmann and Pete Quinn, plus our new Purdue University head football coach, Ryan Walters.

We caught up with these four special guests at John Purdue Club’s annual Mollenkopf-Keyes Golf Classic during President’s Council Weekend in Naples, Florida. 

Listen as Kevin, Mark and Pete share stories about being part of the historic teams through the 1970s and 1980s and express their gratitude for the Purdue lessons, memories and relationships that have become integral parts of their lives.

You’ll also hear from Coach Walters on what it feels like as he and his family join this Boilermaker community and which games he is most looking forward to this upcoming season.

This episode is a celebration of the Purdue community through the eyes of some incredible Boilermaker athletes.

RESOURCES INCLUDE:

·       Links to the podcast

·       Social graphics

·       Suggested social post copy

LINKS and UTM PARAMETERS

When you link to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM campaign: this_is_purdue_purdue_football_legends_spring_2023

UTM medium: Social (or email)

UTM source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Link to the podcast: https://stories.purdue.edu/podcast/purdue-football-legends-spring-2023

General podcast page: https://stories.purdue.edu/podcast/

Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232

Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.

SOCIAL MEDIA GUIDANCE POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:

·       Keep posts short and direct

·       Link all posts back to our landing page

·       Include photos, videos or GIFs

·       Use short URLs

SUGGESTED SOCIAL MEDIA POSTS

LinkedIn + Facebook

1. Who’s ready for some football? 🏈 This week on #ThisIsPurdue, we’re springing into @purduefootball with some legendary guests. We had the opportunity to talk to Kevin Sumlin, Mark Herrmann and Pete Quinn about their #Purdue journeys at @JohnPurdueClub’s annual Mollenkopf-Keyes Golf Classic. Listen as they share some of their favorite memories of playing for Purdue and what the #Boilermaker community has meant to them since they first took the field. Also, tune in for a special appearance from Coach Ryan Walters. It’s only on the official university #podcast! <link>
2. In this episode of #ThisIsPurdue, we’re talking to three @PurdueFootball legends. Kevin Sumlin, Mark Herrmann and Pete Quinn share stories about being on the team throughout the historic seasons of the 1970s and 1980s and express their gratitude for the #Purdue relationships that have become integral parts of their lives. You’ll also hear from Coach Ryan Walters on what it feels like as he and his family join this #Boilermaker community and which games he is most looking forward to this upcoming season. <link>
3. “It’s a great thing to be a part of a university that has a world-class education and is recognized nationally for athletics and education. I’m just fortunate to be part of it.” Kevin Sumlin, former @PurdueFootball linebacker, assistant coach and member of the 1984 Peach Bowl team, discusses what being part of the #Purdue community means to him on our latest #ThisIsPurdue episode. This #podcast episode is packed with #Boilermaker pride and appreciation for all things #Purdue football. Check it out today: <link>
4. “Purdue has certainly been a guiding light for me, and it’s structured who I am as a person. The folks that I met in those four years shaped me as an individual.” Former @PurdueFootball and @NFL quarterback Mark Herrmann reflected on his time playing at #Pudue and expressed his gratitude for the relationships formed here that continue to impact his life. There’s only one place you can hear from three #Purdue football legends and Coach Ryan Walters, and that’s on #ThisIsPurdue, the official university podcast! <link>

Twitter + Instagram

1. Who’s ready for some football? 🏈 We’re springing into @boilerfootball with some legendary guests. Hear from Kevin Sumlin, @MarkHerrmann9 and @PeteQuinnIV about their #Purdue journeys + catch a special appearance from @Coach_Walters. It’s only on #ThisIsPurdue! <link>
2. In this episode of #ThisIsPurdue, we’re talking to three @BoilerFootball legends. Kevin Sumlin, @MarkHerrmann9 and @PeteQuinnIV share stories and express their gratitude for the #Purdue relationships that have become integral parts of their lives. Listen today 🎧 <link>
3. “It’s a great thing to be a part of a university that has a world-class education and is recognized nationally for athletics and education.” Kevin Sumlin, former @PurdueFootball linebacker, discusses this special #Boilermaker community on #ThisIsPurdue. <link>
4. “Purdue has certainly been a guiding light for me, and it’s structured who I am as a person.” Former @BoilerFootball and @NFL quarterback @MarkHerrmann9 reflects on his time playing at #Purdue on #ThisIsPurdue. <link>

TAGGING RECOMMENDATIONS

Please tag Purdue University and use the hashtag #ThisIsPurdue

Facebook: @PurdueUniversity
Twitter: @lifeatpurdue
Instagram: @lifeatpurdue

Other tagging options include:

@purduefootball

@boilerfootball

@purdueathletics

@JohnPurdueClub

@Coach_Walters

@MarkHerrmann9

@PeteQuinnIV

CAMPAIGN SPECIFIC HASHTAGS

#ThisIsPurdue

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories

EMOJIS
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