Podcast Episode 82 – Purdue Institute for Cancer Research Challenge 5K
SUMMARY
This Is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.
Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, “This Is Purdue” aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.
Below, you’ll find helpful information, stories, and social media content regarding this episode of This Is Purdue.
STRATEGY
In this episode of “This Is Purdue,” the podcast team is taking our listeners behind the scenes during the Purdue Institute for Cancer Research’s 15th annual Challenge 5K run/walk.
More than 900 runners and walkers participated in this year’s Challenge, raising more than $100,000 for lifesaving cancer research.
As one of only seven National Cancer Institute-designated Basic Laboratory Cancer Centers in the U.S., the Institute for Cancer Research generated more than 150 patents during the past decade, and its members have over 40 drugs in various stages of development. More than 110 researchers across Purdue University share ideas, insights and findings to drive cancer research, with a shared goal of creating a world without cancer.
Listen as we talk to The Challenge’s 2023 guests of honor, Tony and Kelly Trent, parents of the late Tyler Trent, a 20-year-old Purdue student from Carmel, Indiana, who passed away from a rare form of bone cancer in 2019.
Tony and Kelly share more about what the word “persistence” means to their family – and what it meant to Tyler – and why the research the Purdue Institute for Cancer Research conducts is so important in providing hope to cancer patients and survivors.
RESOURCES INCLUDE:
· Links to the podcast
· Social graphics
· Suggested social post copy
LINKS and UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM campaign: this_is_purdue_picr_challenge
UTM medium: Social (or email)
UTM source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)
Link to the podcast: https://stories.purdue.edu/podcast/purdue-institute-for-cancer-research-the-challenge-2023
General podcast page: https://stories.purdue.edu/podcast/
Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232
Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw
AVAILABLE ASSETS
The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.
SOCIAL MEDIA GUIDANCE POSTING TIPS
Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:
- Keep posts short and direct
- Link all posts back to our landing page
- Include photos, videos or GIFs
- Use short URLs
SUGGESTED SOCIAL MEDIA POSTS
LinkedIn + Facebook
- #ThisIsPurdue is taking you behind the scenes at @PurdueCancerResearch’s 15th annual Challenge 5K run/walk, where more than 900 runners and walkers raised more than $100,000 for lifesaving cancer research. From emceeing the race and awards ceremony to interviewing volunteers and runners, host Kate Young and the podcast team were covering all the action on this beautiful spring day. Plus, we talked to The Challenge’s 2023 guests of honor, Tony and Kelly Trent, parents of the late Tyler Trent, who passed away from a rare form of bone cancer in 2019. Hear what the word “persistence” means to their family – and what it meant to Tyler – on this week’s episode. #HammerDownCancer <link>
- More than 900 runners and walkers participated in @PurdueCancerResearch’s 15th annual Challenge 5K, raising a new record of more than $100,000 for lifesaving cancer research. Listen to #ThisIsPurdue as we talk to The Challenge’s 2023 guests of honor, Tony and Kelly Trent, parents of the late Tyler Trent, a 20-year-old Purdue student who passed away from a rare form of bone cancer in 2019. Tony and Kelly share more about Tyler’s legacy and what the #Boilermaker community means to their family. #HammerDownCancer <link>
- “Tyler literally embodied the word ‘persistence’ and that never-give-up mentality in the face of adversity.” In this episode of #ThisIsPurdue, the official university podcast, we’re going behind the scenes at @PurdueCancerResearch’s The Challenge 5K run/walk. Listen as Tony and Kelly Trent, parents of the late Tyler Trent, share more about the importance of honoring and remembering loved ones and why that #Boilermaker persistence is part of Tyler’s legacy. #HammerDownCancer <link>
Twitter + Instagram
- 900+ runners & walkers participated in this year’s @PUCancerInst Challenge 5K run/walk, raising more than $100K for lifesaving cancer research. From emceeing the race to interviewing volunteers and runners, the #podcast team was covering all the action. Listen today. <link>
- Listen to #ThisIsPurdue as we talk to @PUCancerInst’s Challenge 5K guests of honor, @TonyTrent10 & @Kat9798, parents of the late Tyler Trent. The Trents share more about Tyler’s legacy and what the #Boilermaker community means to their family. @TheTylerTrent <link>
- “Tyler literally embodied the word ‘persistence’ and that never-give-up mentality in the face of adversity.” @TonyTrent10 & @Kat9798 join us on #ThisIsPurdue as we go behind the scenes at @PUCancerInst’s The Challenge 5K. It’s a special conversation you don’t want to miss. <link>
TAGGING RECOMMENDATIONS
Please tag Purdue University and use the hashtag #ThisIsPurdue
Facebook: @PurdueUniversity
Twitter: @lifeatpurdue
Instagram: @lifeatpurdue
Other tagging options include:
@PUCancerInst
@PurdueCancerResearch
@TheTylerTrent
@TonyTrent10
@Kat9798
CAMPAIGN SPECIFIC HASHTAGS
#ThisIsPurdue
#HammerDownCancer
CAMPUSWIDE HASHTAGS
#PurdueUniversity
#MySmallStep = Student stories
#MyGiantLeap = Faculty/Alumni stories
EMOJIS
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