Podcast Episode 85 – Mark Lundstrom

SUMMARY 

This Is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap. 

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, “This Is Purdue” aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world. 

Below, you’ll find helpful information, stories, and social media content regarding this episode of This Is Purdue. 

STRATEGY 

In this episode of “This Is Purdue,” we’re featuring the first guest in our Purdue Research Series, Mark Lundstrom, Purdue University’s chief semiconductor officer.  

We’re sharing how Purdue provides practical solutions to the world’s toughest challenges in this new series.   

As the United States strives to reclaim a leading role in the global semiconductor industry, Mark and other Boilermakers are acting to ensure our nation is prepared to meet the ever-growing demands for these essential components in virtually all of our electronic devices.  

Mark dives into what semiconductors are, why they’re important and how Purdue is working hand in hand with semiconductor industry leaders to train the next generation of workers.  

This isn’t a new role for the university. Mark explains Purdue’s storied history in semiconductor innovation, from alumnus Mohamed Atalla creating today’s most commonly used transistor back in 1959 to technology developed in Purdue’s Birck Nanotechnology Center that can be found in every Tesla car.  

Tune in to learn about Purdue’s pivotal role in the development of semiconductor technology and why Mark describes this as a “Sputnik moment.” 

 RESOURCES INCLUDE: 

·       Links to the podcast 

·       Social graphics 

·       Suggested social post copy 

LINKS and UTM PARAMETERS 

When linking to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links. 

UTM campaign: this_is_purdue_research_series_mark_lundstrom 

UTM medium: Social (or email) 

UTM source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name) 

Link to the podcast: https://stories.purdue.edu/podcast/research-series-mark-lundstrom  

General podcast page: https://stories.purdue.edu/podcast/ 

Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232 

Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw 

AVAILABLE ASSETS 

The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories. 

SOCIAL MEDIA GUIDANCE POSTING TIPS 

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine: 

·       Keep posts short and direct 

·       Link all posts back to our landing page 

·       Include photos, videos or GIFs 

·       Use short URLs 

SUGGESTED SOCIAL MEDIA POSTS 

LinkedIn + Facebook  

1. How did #Purdue become a global leader in #semiconductor research and education? And what exactly is a semiconductor? Why do they matter? Here’s a hint: Semiconductors are powering your smartphone, laptop and tablet as you read this right now. Mark Lundstrom, Purdue’s chief semiconductor officer, sits down with us in #ThisIsPurdue’s first episode of the new Purdue Research Series to dig into the university’s pivotal role in the development of semiconductor technology. Listen today: <link> 

2. From @PurdueEngineering alumnus Mohamed Atalla creating today’s most commonly used transistor back in 1959 to technology developed in Purdue’s Birck Nanotechnology Center that can be found in every @TeslaMotorsCorp car, #Purdue has a storied history with #semiconductors. On our latest episode of #ThisIsPurdue, Mark Lundstrom, chief semiconductor officer, dives into what semiconductors are, why they’re important and how Purdue is working hand in hand with semiconductor industry leaders to train the next generation of engineers and researchers. <link> 

3. “Whatever your degree is in, there are opportunities for you in semiconductors.” As the United States strives to reclaim a leading role in the global #semiconductor industry, Mark Lundstrom, Purdue’s chief semiconductor officer, and other #Boilermakers are acting to ensure we’re prepared to meet the ever-growing demands for these essential components in virtually all of our electronic devices. America needs at least 50,000 trained semiconductor engineers within the next five years, and #Purdue started the nation’s first comprehensive semiconductor degrees program. Mark shares more on how Purdue is working hand in hand with semiconductor industry leaders to train the next generation of workers. Only on #ThisIsPurdue 🎧 <link> 

4. “We have made this not only an engineering priority but a university priority. We feel we have a responsibility to help the nation address this challenge.” A #semiconductor crisis would damage every industry, weaken global security and change everyday life as we know it. Want to know why @usnewsandworldreport has named #Purdue one of the most innovative U.S. universities for five years running? Because #Boilermakers aren’t afraid to tackle the world’s toughest challenges. Listen to #ThisIsPurdue as Mark Lundstrom, Purdue’s chief semiconductor officer, shares Purdue’s pivotal role in the development of semiconductor technology and how it’s changing the world. <link> 

Twitter + Instagram 

1. How did #Purdue become a global leader in #semiconductor research? What exactly is a semiconductor? Why do they matter? Chief Semiconductor Officer Mark Lundstrom sits down with us in our 1st episode of the new #ThisIsPurdue Purdue Research Series to dig into these questions. <link> 

2. From @PurdueEngineers alum Mohamed Atalla creating today’s most commonly used transistor in 1959 to technology developed in the Birck Nanotechnology Center that can be found in every @Tesla, #Purdue has a storied history with #semiconductors. Hear more on #ThisIsPurdue. <link> 

3. “Whatever your degree is in, there are opportunities for you in semiconductors.” The U.S. needs 50K trained #semiconductor engineers within the next 5 years. Mark Lundstrom shares how #Purdue is working hand in hand with semiconductor industry leaders to train these workers. <link> 

4. “We have made this not only an engineering priority but a university priority. We feel we have a responsibility to help the nation address this challenge.” Curious about the research/education #Purdue is doing in the #semiconductor industry? Check out #ThisIsPurdue. <link> 

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@usnewsandworldreport 

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EMOJIS 
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