Podcast Episode 89 – Danny Milisavljevic

SUMMARY 

This Is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap. 

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, “This Is Purdue” aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world. 

Below, you’ll find helpful information, stories, and social media content regarding this episode of This Is Purdue. 

STRATEGY 

In this episode of “This Is Purdue,” we’re talking to Danny Milisavljevic, associate professor of physics and astronomy in Purdue University’s College of Science. 

This marks the third episode in our Purdue Research Series, which shares how Purdue provides practical solutions to the world’s toughest challenges. 

Danny’s love of space dates back to his days as a crayon-wielding kid writing up an elementary school report on the solar system. Combined with his research in school library encyclopedias, the illustrations he created gave him a sense of being able to touch and understand these far-off planets.  

Fast-forward to today, and Danny is using the most powerful telescopes on the planet to better understand the universe. His work, which has been featured on “60 Minutes” and other national outlets, includes leading an international research team to explore a remnant of a supernova explosion in the Milky Way, Cassiopeia A, with NASA’s James Webb Space Telescope. 

As much as Danny loves understanding this vast and complex universe we inhabit, he takes equal joy in sharing its wonders with students – whether it’s rare discoveries like a star-destroying black hole nicknamed “Scary Barbie” or just looking up at the moon on a clear night through a telescope in his backyard.  

Buckle in, because this episode is taking you for a ride across the Milky Way – and Danny’s enthusiasm alone is enough to power the whole trip! 

 RESOURCES INCLUDE: 

·       Links to the podcast 

·       Social graphics 

·       Suggested social post copy 

LINKS and UTM PARAMETERS 

When linking to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links. 

UTM campaign: this_is_purdue_research_series_danny_milisavljevic 

UTM medium: Social (or email) 

UTM source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name) 

Link to the podcast: https://stories.purdue.edu/podcast/research-series-danny-milisavljevic 

General podcast page: https://stories.purdue.edu/podcast/ 

Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232 

Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw 

AVAILABLE ASSETS 

The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories. 

SOCIAL MEDIA GUIDANCE POSTING TIPS 

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine: 

·       Keep posts short and direct 

·       Link all posts back to our landing page 

·       Include photos, videos or GIFs 

·       Use short URLs 

SUGGESTED SOCIAL MEDIA POSTS 

LinkedIn + Facebook  

1. 🔭 @NASAWebb ✨ Cassiopeia A 🪐 Virtual reality And …👧 Scary #Barbie?! Don’t miss our third episode in the #ThisIsPurdue Research Series with Danny Milisavljevic, associate professor of @purduephysics and astronomy in @PurdueScience. This world-class researcher shares how his passion for space exploration keeps him turning back to the night sky time and time again. Plus, he takes us behind the scenes in his work with an international team of researchers as they track an exploding star right here in the Milky Way. Tune in to learn more! <link> 

2. Since childhood, space has intrigued Danny Milisavljevic. Back then, he used crayons to draw pictures to help him envision the universe. Today, as an associate professor of physics and astronomy in @PurdueScience, he gets to use the most powerful telescope in the world, @NASAWebb, to explore it. Listen as Danny talks to Kate Young, host of #ThisIsPurdue, about his work with @NASA, exploding stars and why “Scary Barbie” is actually even scarier than it sounds. Buckle in, because this episode is taking you for a ride across the Milky Way – and Danny’s enthusiasm alone is enough to power the whole trip. <link> 

3. “This was a transformational moment in the history of human civilization. We’re so familiar with our naked eye looking up at the stars at night … but with @NASAWebb using infrared light, we’re seeing billions of galaxies everywhere.” Danny Milisavljevic, associate professor of @purduephysics and astronomy in @PurdueScience, is using the most powerful telescopes on the planet to better understand the universe. His work, which has been featured on @60Minutes and other national outlets, includes leading an international research team to explore a remnant of a supernova explosion in the Milky Way, Cassiopeia A, with the James Webb Space Telescope. Learn more on #ThisIsPurdue. <link> 

Twitter + Instagram 

1. 🔭 @NASAWebb ✨ Cassiopeia A 🪐 Virtual reality And … 👧 Scary #Barbie?! Don’t miss our third episode in the #ThisIsPurdue Research Series with @astro_dan_mil, associate professor of @PurduePhysAstro in @PurdueScience. <link> 

2. As a child, @astro_dan_mil used crayons to picture the universe. Today, as a professor in @PurdueScience, he uses @NASAWebb to explore it. Tune in to #ThisIsPurdue as he talks about his work w/ @NASA, exploding stars and something called “Scary Barbie.” 👀 <link> 

3. “This was a transformational moment in the history of human civilization. We’re so familiar with our naked eye looking up at the stars at night … but with @NASAWebb, we’re seeing billions of galaxies everywhere.” Hear more from @astro_dan_mil on #ThisIsPurdue. <link> 

TAGGING RECOMMENDATIONS 

Please tag Purdue University and use the hashtag #ThisIsPurdue 

Facebook: @PurdueUniversity 
Twitter: @lifeatpurdue 
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Other tagging options include: 

@purduephysics  

@PurdueScience 

@PudueCoS 

@NASAWebb  

@astro_dan_mil (TW) 

@prof.danmil (IG) 

@60Minutes 

CAMPAIGN SPECIFIC HASHTAGS 

#ThisIsPurdue 

CAMPUSWIDE HASHTAGS 

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#MySmallStep = Student stories 

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EMOJIS 
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