Podcast Episode 90 – Coach Ryan Walters
SUMMARY
This Is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.
Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, “This Is Purdue” aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.
Below, you’ll find helpful information, stories, and social media content regarding this episode of This Is Purdue.
STRATEGY
In this episode of “This Is Purdue,” we’re talking to our new Purdue University head football coach, Ryan Walters.
Listen as Coach Walters describes how he felt when he got the call from Purdue Athletics Director Mike Bobinski and what it’s like to join the ranks of legendary Purdue football coaches like Jack Mollenkopf and Joe Tiller – and as one of the youngest collegiate head coaches in the entire country, no less!
But first, Coach Walters takes us back to where it all began, growing up in a family of football fanatics and demonstrating the persistence and tenacity he’s shown throughout his career that continues today as his family embraces life as Boilermakers.
He also shares some of the lessons learned along the way, including the importance of relationship-building when it comes to recruiting players like Hudson Card. As Coach Walters tells us, “The grass is green when you fertilize and water it, so I’m pouring into this job and into this community.”
What should Purdue football fans be excited about this season? How will Coach Walters feel as the new Tiller Tunnel, named after the late Coach Tiller, opens to a packed Ross-Ade Stadium during the home opener vs. Fresno State on Sept. 2? Tune in and find out.
As we head into a new era of Purdue football, you don’t want to miss this episode as “This Is Purdue” gets to know Coach Walters!
RESOURCES INCLUDE:
· Links to the podcast
· Social graphics
· Suggested social post copy
LINKS and UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM campaign: this_is_purdue_welcoming_coach_ryan_walters
UTM medium: Social (or email)
UTM source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)
Link to the podcast: https://stories.purdue.edu/podcast/welcoming-coach-ryan-walters
General podcast page: https://stories.purdue.edu/podcast/
Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232
Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw
AVAILABLE ASSETS
The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.
SOCIAL MEDIA GUIDANCE POSTING TIPS
Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:
· Keep posts short and direct
· Link all posts back to our landing page
· Include photos, videos or GIFs
· Use short URLs
SUGGESTED SOCIAL MEDIA POSTS
LinkedIn + Facebook
- 🏡 Family. 🤝 Relationship-building. 🖤 Pouring into the #Boilermaker community. 🚂 A goal of retiring right here at #Purdue. Just in time for the kickoff to football season, #ThisIsPurdue sat down with our new @PurdueFootball coach, Ryan Walters. As we head into a new era of Purdue football, you don’t want to miss this episode! <link>
- “Seeing my name on that wall (in Kozuch Football Performance Complex) and with the dash next to it … now it’s what do I do with that dash?” Get into the #Boilermaker spirit for our @PurdueFootball home opener today by listening to #ThisIsPurdue with special guest coach Ryan Walters. You’ll hear how Coach Walters felt when he got the call from @PurdueSports director Mike Bobinski and what it’s like to join the ranks of legendary #Purdue football coaches like Jack Mollenkopf and Joe Tiller – and as one of the youngest collegiate head coaches in the entire country, no less. Tune in and #BoilerUp <link>
- @PurdueFootball coach Ryan Walters takes us back to where his love of football first began as he discusses his football-filled childhood, family and Purdue’s unique #Boilermaker community and spirit in our latest #ThisIsPurdue podcast episode. He also shares some of the lessons learned throughout his career, including the importance of relationship-building when it comes to recruiting players like quarterback Hudson Card. What are YOU most excited about in this new era of #Purdue football? Drop a comment below! ⬇️ 🏈 <link>
Twitter + Instagram
- 🏡 Family. 🤝 Relationship-building. 🖤 Pouring into the #Boilermaker community. 🚂 A goal of retiring at #Purdue. Just in time for football season, #ThisIsPurdue sat down with @Coach_Walters. Listen in as we head into a new era of @boilerfootball! <link>
- “Seeing my name on that wall and with the dash next to it … now it’s what do I do with that dash?” Get into the #Boilermaker spirit for our @BoilerFootball home opener today by listening to #ThisIsPurdue with special guest @Coach_Walters. <link>
- .@Coach_Walters discusses his football-filled childhood, family and Purdue’s unique #Boilermaker community in our latest #ThisIsPurdue podcast episode. Plus, he talks recruiting star players like QB @hcard7. What are YOU most excited about in this new era of @BoilerFootball? 🏈 <link>
TAGGING RECOMMENDATIONS
Please tag Purdue University and use the hashtag #ThisIsPurdue
Facebook: @PurdueUniversity
Twitter: @lifeatpurdue
Instagram: @lifeatpurdue
Other tagging options include:
@PurdueSports
@PurdueFootball (FB)
@BoilerFootball (IG/TW)
@Coach_Walters15 (IG)
@Coach_Walters (TW)
CAMPAIGN SPECIFIC HASHTAGS
#ThisIsPurdue
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EMOJIS
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