Podcast Episode 92 – Dave and Donna Beering
SUMMARY
This Is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.
Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, “This Is Purdue” aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.
Below, you’ll find helpful information, stories, and social media content regarding this episode of This Is Purdue.
STRATEGY
In this episode of “This Is Purdue,” we’re talking to Dave and Donna Beering, proud alumni and son and daughter-in-law of Dr. Steven C. Beering, former Purdue president.
If you’re a Boilermaker, you’ve likely heard the name “Beering” or possibly taken a class or two inside Beering Hall. But in this special interview, you’ll get to know the Beering family on a more personal level, including stories about Dr. Beering’s time as a physician in the Air Force and how Dave, then a Purdue student, found out his dad was named the next university president. Dave (BS electrical engineering ’85, MS electrical engineering ’87) reminisces about his dad telling him, “The name ‘Beering’ will appear on your diploma twice.”
Plus, Dave’s wife, Donna (BS aviation technology ’86), reflects on meeting Dave at the Purdue University Airport, performing as a Purduette through Purdue Musical Organizations, flying iconic Boilermakers like Gene Keady to games as an aviation student, and serving as a captain for United Airlines for more than 20 years.
You don’t want to miss this episode full of Boilermaker spirit and nostalgia!
RESOURCES INCLUDE:
· Links to the podcast
· Social graphics
· Suggested social post copy
LINKS and UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM campaign: this_is_purdue_dave_and_donna_beering
UTM medium: Social (or email)
UTM source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)
Link to the podcast: https://stories.purdue.edu/podcast/dave-and-donna-beering
General podcast page: https://stories.purdue.edu/podcast/
Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232
Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw
AVAILABLE ASSETS
The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.
SOCIAL MEDIA GUIDANCE POSTING TIPS
Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:
· Keep posts short and direct
· Link all posts back to our landing page
· Include photos, videos or GIFs
· Use short URLs
SUGGESTED SOCIAL MEDIA POSTS
LinkedIn + Facebook
- If you’re a #Boilermaker, you’ve probably heard the name “Beering” — or even taken a class in Beering Hall. In this special #ThisIsPurdue interview, you’ll hear behind-the-scenes stories about former Purdue President Dr. Steven Beering and First Lady Jane Beering from their son and daughter-in-law Dave and Donna. Listen as @purdueece alum Dave and @PurdueAviationTechnology alum Donna reminisce about how Dave, then a student, learned his dad was named the next Purdue president and how their family is continuing to grow the Beering legacy within this Purdue community. You don’t want to miss this episode full of Boilermaker spirit and nostalgia! <link>
- Was Donna Beering intimidated to meet her future in-laws, the Purdue president and First Lady, when she was a @purdueaviationtechnology student at #Purdue dating their son Dave? This special story about Dr. Steven Beering and his wife, Jane, has quite the twist! Hear more on #ThisIsPurdue: <link>
- “When people are happy to have a woman pilot, I always remind them, ‘You should be happier that your pilot is a Boilermaker!’” Donna Beering, @purdueaviationtechnology alum, is a proud #Boilermaker and @United captain. Tune in to #ThisIsPurdue to hear her advice to young women in aviation, plus what it was like to fly iconic Boilermakers like Gene Keady as a student and to meet her husband, Dave Beering, at the Purdue University Airport. Listen today: <link>
- Donna Beering says once she joined @PurduePMO as a #Purduette, she “found a reason to bleed black and gold.”
- Hear more about Donna and her husband, Dave, who also has a passion for music. Dave was a part of @PurdueBandsOrchestras — but the two actually met during flying lessons at the Purdue University Airport. And if the name “Beering” sounds familiar to you, that’s because these two are the son and daughter-in-law of former Purdue President Dr. Steven Beering and First Lady Jane Beering. Hear more on #ThisIsPurdue, the official university podcast: <link>
Twitter + Instagram
- If you’re a #Boilermaker, you’ve likely heard the name “Beering.” In our latest #ThisIsPurdue episode, you’ll hear behind-the-scenes stories about former #Purdue President Dr. Steven Beering told by his son and daughter-in-law Dave and Donna. Don’t miss this nostalgia ep.! <link>
- Was Donna Beering intimidated to meet her future in-laws, the Purdue president and First Lady, when she was an aviation student at #Purdue dating their son Dave? This special story has quite the twist! Hear more on #ThisIsPurdue: <link>
- “When people are happy to have a woman pilot, I always remind them, ‘You should be happier that your pilot is a Boilermaker!’” Donna Beering is a proud #Purdue alum and @United captain. Check out #ThisIsPurdue to hear her advice to young women in aviation. <link>
- Donna Beering says once she joined @PurduePMO as a #Purduette, she “found a reason to bleed black and gold.” Hear more about Donna and her husband, Dave Beering, who also has a passion for music, on our latest #ThisIsPurdue episode. <link>
TAGGING RECOMMENDATIONS
Please tag Purdue University and use the hashtag #ThisIsPurdue
Facebook: @PurdueUniversity
Twitter: @lifeatpurdue
Instagram: @lifeatpurdue
Other tagging options include:
@PurduePMO
@PurdueBands
@purdueaviationtechnology (FB)
@purdueaviation (IG)
@united
CAMPAIGN SPECIFIC HASHTAGS
#ThisIsPurdue
CAMPUSWIDE HASHTAGS
#PurdueUniversity
#MySmallStep = Student stories
#MyGiantLeap = Faculty/Alumni stories
EMOJIS
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