Podcast Episode 93 – Curtis Painter

SUMMARY 

This Is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap. 

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, “This Is Purdue” aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world. 

Below, you’ll find helpful information, stories, and social media content regarding this episode of This Is Purdue. 

STRATEGY 

In this episode of “This Is Purdue,” we’re talking to former Purdue football quarterback Curtis Painter.  

After Curtis’ time at Purdue, he stayed right here at home in Indiana, playing three seasons for the Indianapolis Colts before the Baltimore Ravens signed him, then closing out his professional career with the New York Giants.  

Listen in as host Kate Young talks with Curtis about his time at Purdue. He reflects on highlights including a 62-10 blowout against Indiana University in the final game of Joe Tiller’s storied career, as well as breaking Drew Brees’ 1998 record for passing yards in a single season. Curtis also shares some of the biggest moments from his NFL career, including how he felt playing alongside football greats Eli and Peyton Manning.  

Curtis takes us behind the scenes, from running onto the field at Ross-Ade for the first time in front of 60,000 fans and what it meant to play for the legendary Joe Tiller, to memories of the Colts playing in Super Bowl XLIV in 2010, as well as his family’s legacy in Purdue Athletics. 

RESOURCES INCLUDE: 

·       Links to the podcast 

·       Social graphics 

·       Suggested social post copy 

LINKS and UTM PARAMETERS 

When linking to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links. 

UTM campaign: this_is_purdue_curtis_painter 

UTM medium: Social (or email) 

UTM source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name) 

Link to the podcast: https://stories.purdue.edu/podcast/curtis-painter  

General podcast page: https://stories.purdue.edu/podcast/ 

Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232 

Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw 

AVAILABLE ASSETS 

The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories. 

SOCIAL MEDIA GUIDANCE POSTING TIPS 

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine: 

·       Keep posts short and direct 

·       Link all posts back to our landing page 

·       Include photos, videos or GIFs 

·       Use short URLs 

SUGGESTED SOCIAL MEDIA POSTS 

LinkedIn + Facebook  

1. 📣 Purdue’s spirited fans. 🏈 Playing in the @NFL with both Peyton and Eli Manning. 🏡 His proud Indiana roots. Curtis Painter, former @PurdueFootball quarterback, sits down with us on #ThisIsPurdue to share behind-the-scenes stories from his time playing for #Pudue under legendary coach Joe Tiller and professionally for the @Colts, @BaltimoreRavens and @newyorkgiants. Plus, he tells us why he chose to move back to Indiana after his football career. Listen today: <link> 

2. Listen in to the latest episode of #ThisIsPurdue as host Kate Young talks with former @PurdueFootball quarterback Curtis Painter. 🏈 His #Purdue highlights include a 62-10 blowout against #IU in the final game of Joe Tiller’s storied career, as well as breaking Drew Brees’ 1998 record for passing yards in a single season. Curtis also shares some of the biggest moments from his @nfl career, including an 87-yard touchdown pass for the @colts and what it was like playing alongside football greats Eli and Peyton Manning.<link> 

3. As a former @PurdueFootball and @NFL quarterback, Curtis Painter must really dominate in his #FantasyFootball leagues, right? Watch our #ThisIsPurdue interview with Curtis for the full scoop! 😅 👀 <link> 

Twitter + Instagram 

1. 📣 Purdue’s spirited fans. 🏈 Playing in the @NFL with both Peyton and @EliManning. 🏡 His proud Indiana roots. Curtis Painter, former @BoilerFootball quarterback, sits down with us on #ThisIsPurdue to share behind-the-scenes stories from his football career. Listen: <link> 

2. Listen to the latest episode of #ThisIsPurdue w/ former @boilerfootball quarterback Curtis Painter. 🏈 Go behind the scenes of his career highlights, including Joe Tiller’s final game against #IU and what it was like playing alongside football greats Peyton and @EliManning. <link> 

3. As a former @BoilerFootball and @NFL quarterback, Curtis Painter must really dominate in his #FantasyFootball leagues, right? Watch our #ThisIsPurdue interview with Curtis for the full scoop! 😅 👀 <link> 

TAGGING RECOMMENDATIONS 

Please tag Purdue University and use the hashtag #ThisIsPurdue 

Facebook: @PurdueUniversity 
Twitter: @lifeatpurdue 
Instagram: @lifeatpurdue 

Other tagging options include: 

@BoilerFootball (IG/TW) 

@PurdueFootball (FB) 

@NFL 

@EliManning 

@Colts 

@BaltimoreRavens   

@newyorkgiants 

CAMPAIGN SPECIFIC HASHTAGS 

#ThisIsPurdue 

CAMPUSWIDE HASHTAGS 

#PurdueUniversity 

#MySmallStep = Student stories 

#MyGiantLeap = Faculty/Alumni stories 

 
EMOJIS 
🎧🚂🆙🏈