Podcast Episode 95 – Monica Keyes
SUMMARY
This Is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.
Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, “This Is Purdue” aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.
Below, you’ll find helpful information, stories, and social media content regarding this episode of This Is Purdue.
STRATEGY
In this episode of “This Is Purdue,” we’re talking to Monica Keyes, wife of the late Purdue icon and former Boilermaker football player and coach Leroy Keyes.
Turns out, the couple met in a church bowling league in Philadelphia, Monica’s hometown, when Leroy was an NFL player for the Eagles. Week after week they happened to keep showing up in the same-colored shirts.
“I was learning how to bowl … and he and I began to have little wagers,” Monica reflects. “You know, ‘I’ll bet you a Coke.’ And that’s how our relationship grew.”
Monica’s introduction to Purdue came from a sweatshirt Leroy was wearing one day.
“I’m like, ‘Purdue, what is that? Is it an Ivy League school?’”
Soon enough she would get to experience the Purdue community for herself. Leroy, who was a two-time All-American and Heisman Trophy candidate, took a job as a running backs coach with Purdue in 1995 under then-head football coach Jim Colletto.
At the time, Monica wouldn’t have guessed it. But soon enough, Purdue started to feel like home. By the early 2000s, Monica became a Boilermaker herself as she enrolled in a nurse practitioner master’s program at Purdue.
Tune in to hear Monica share what it was like relocating to the Midwest, raising kids in the Boilermaker community and how Leroy’s legacy lives on.
RESOURCES INCLUDE:
· Links to the podcast
· Social graphics
· Suggested social post copy
LINKS and UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM campaign: this_is_purdue_monica_keyes
UTM medium: Social (or email)
UTM source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)
Link to the podcast: https://stories.purdue.edu/podcast/monica-keyes
General podcast page: https://stories.purdue.edu/podcast/
Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232
Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw
AVAILABLE ASSETS
The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.
SOCIAL MEDIA GUIDANCE POSTING TIPS
Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:
· Keep posts short and direct
· Link all posts back to our landing page
· Include photos, videos or GIFs
· Use short URLs
SUGGESTED SOCIAL MEDIA POSTS
LinkedIn + Facebook
- Leroy Keyes had a lifelong love for #Purdue. After his @NFL career, he returned to West Lafayette in the ’90s to take a coaching position with @PurdueFootball. That’s when he introduced his wife, Monica, to the #Boilermaker community — a place she still proudly calls home today. 🚂 Tune in to the latest episode of #ThisIsPurdue to hear more from Monica as she shares how she and Leroy met in Philadelphia, why she decided to become a Boilermaker and what Leroy’s enduring legacy means today. 🏈 <link>
- 🎳 How did joining a bowling league lead Monica Keyes to her future husband, Leroy Keyes? 🚂 What did she think about leaving her hometown of Philadelphia for West Lafayette? 🏆 How is the family carrying on Leroy’s legacy? All of these stories and more as Monica joins us on #ThisIsPurdue, the official university podcast. <link>
- “If there had not been a Purdue, there would not have been a Leroy Keyes — and there certainly wouldn’t have been a Monica, Courtland or Colin Keyes.” #Purdue certainly has a special place in Monica Keyes’ heart. Monica, wife of the late @PurdueFootball legend Leroy Keyes, followed her husband to West Lafayette when he took a coaching position here in the ’90s. It was only a couple years before she, too, became a #Boilermaker when she enrolled in a master’s program to become a nurse practitioner. Tune in to hear host Kate Young go in depth with Monica about her love for the Purdue community and why she still calls it home today. <link>
Twitter + Instagram
- After his @NFL career, Leroy Keyes returned to #Purdue in the ’90s to take a coaching position w/ @BoilerFootball. 🏈 That’s when he introduced his wife, Monica, to the #Boilermaker community. 🚂 Tune in to the #ThisIsPurdue to hear why she’s proud to call Purdue home. <link>
- 🎳 How did joining a bowling league lead Monica Keyes to her future husband, Leroy Keyes? 🚂 What did she think about leaving her hometown of Philadelphia for West Lafayette? 🏆 How is the family carrying on Leroy’s legacy? All of these stories on #ThisIsPurdue. <link>
- “If there had not been a #Purdue, there would not have been a Leroy Keyes — and there certainly wouldn’t have been a Monica, Courtland or Colin Keyes.” Monica Keyes, wife of the late @BoilerFootball legend Leroy Keyes, reflects on his legacy on #ThisIsPurdue. <link>
TAGGING RECOMMENDATIONS
Please tag Purdue University and use the hashtag #ThisIsPurdue
Facebook: @PurdueUniversity
Twitter: @lifeatpurdue
Instagram: @lifeatpurdue
Other tagging options include:
@PurdueFootball (FB)
@BoilerFootball (IG/TW)
@NFL
CAMPAIGN SPECIFIC HASHTAGS
#ThisIsPurdue
CAMPUSWIDE HASHTAGS
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EMOJIS
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