Podcast Episode 96 – Sangtae Kim
SUMMARY
This Is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.
Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, “This Is Purdue” aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.
Below, you’ll find helpful information, stories, and social media content regarding this episode of This Is Purdue.
STRATEGY
In this episode of “This Is Purdue,” we’re talking to Sangtae Kim, the Jay and Cynthia Ihlenfeld Head of Chemical Engineering and Distinguished Professor.
Sangtae dives into his family background — including what it was like growing up in a family of educators, his career at Eli Lilly and what brought him back to academia to lead Purdue University’s Davidson School of Chemical Engineering.
Listen as Sangtae discusses the significance of the growing number of women majoring in engineering and Purdue’s culture of solution-oriented students.
“Be part of the solution, not the problem, right?” Sangtae says. “It’s advice that I don’t have to give because that’s the nature of Purdue students and graduates.”
Plus, he shares what it means to him to be guiding and mentoring those walking in the same shoes he once did and his admiration for Purdue’s “excellence at scale.”
RESOURCES INCLUDE:
· Links to the podcast
· Social graphics
· Suggested social post copy
LINKS and UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM campaign: this_is_purdue_sangtae_kim
UTM medium: Social (or email)
UTM source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)
Link to the podcast: https://stories.purdue.edu/podcast/sangtae-kim
General podcast page: https://stories.purdue.edu/podcast/
Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232
Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw
AVAILABLE ASSETS
The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.
SOCIAL MEDIA GUIDANCE POSTING TIPS
Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:
· Keep posts short and direct
· Link all posts back to our landing page
· Include photos, videos or GIFs
· Use short URLs
SUGGESTED SOCIAL MEDIA POSTS
LinkedIn + Facebook
- ✈️ Immigrated to Canada from Korea as a child. 🎓 Studied at prestigious universities like Caltech and Princeton. 🧪 Worked for a top pharmaceutical company. 💡 Today, champions “excellence at scale” at Purdue University. Sangtae Kim, head of Purdue’s Davidson School of Chemical Engineering, sits down with us on #ThisIsPurdue to share his #Purdue journey and his appreciation for the solutions-oriented #Boilermaker culture. Check it out as you’re driving home for #Thanksgiving, baking a pie or taking a brisk fall walk! <link>
- Our latest #ThisIsPurdue episode features Sangtae Kim, head of the Davidson School of Chemical Engineering. 🧪 Tune in as he discusses the growth of the Davidson School, the significance of the increasing number of women engineers through programs like @PurdueWIEP [Purdue Women in Engineering] and why being a professor helps keep him young. Listen today: <link>
Twitter + Instagram
- Sangtae Kim, head of @PurdueChemE, joins us on #ThisIsPurdue to share his #Purdue journey and his appreciation for the solutions-oriented #Boilermaker culture. Listen as you’re driving home for #Thanksgiving, baking a pie or taking a brisk fall walk! 🦃🥧🍁 <link>
- Our latest #ThisIsPurdue episode features Sangtae Kim, head of @PurdueChemE. Tune in as he discusses the growth of the Davidson School, the significance of the increasing number of women majoring in engineering and why being a professor helps keep him young. <link>
TAGGING RECOMMENDATIONS
Please tag Purdue University and use the hashtag #ThisIsPurdue
Facebook: @PurdueUniversity
Twitter: @lifeatpurdue
Instagram: @lifeatpurdue
Other tagging options include:
@PurdueWIEP (FB)
@purdue.wie (IG)
@PurdueChemE (IG / TW)
CAMPAIGN SPECIFIC HASHTAGS
#ThisIsPurdue
CAMPUSWIDE HASHTAGS
#PurdueUniversity
#MySmallStep = Student stories
#MyGiantLeap = Faculty/Alumni stories
EMOJIS
🎧🚂🆙