Podcast Episode 97 – Greatest Hits of 2023: Part 1 – Celebrating Boilermaker Persistence

SUMMARY 

This Is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap. 

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, “This Is Purdue” aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world. 

Below, you’ll find helpful information, stories, and social media content regarding this episode of This Is Purdue. 

STRATEGY 

In this episode of “This Is Purdue,” we’re starting to ring in the new year with some of our most popular episodes from 2023. 

Part 1 of our two-part “Greatest Hits of 2023” episode shines a light on the incredible stories and achievements of Boilermakers from across different disciplines.  

Tune in as we share highlights from episodes featuring Purdue President Mung Chiang, fighter pilot Heather Penney, Pizza Hut U.S. President David Graves, Purdue deputy athletics director Tiffini Grimes, Team Penske IndyCar engineers Matt Kuebel and Mike Koenigs, and Purdue’s “Piano Man” Bruce Barker. 

Celebrate the past year by listening to these Boilermakers who persistently pursue their next giant leaps. You don’t want to miss this one! 

 RESOURCES INCLUDE: 

·       Links to the podcast 

·       Social graphics 

·       Suggested social post copy 

LINKS and UTM PARAMETERS 

When linking to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links. 

UTM campaign: this_is_purdue_greatest_hits_2023_part_1 

UTM medium: Social (or email) 

UTM source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name) 

Link to the podcast: https://stories.purdue.edu/podcast/greatest-hits-2023-part-1  

General podcast page: https://stories.purdue.edu/podcast/ 

Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232 

Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw 

AVAILABLE ASSETS 

The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.

SOCIAL MEDIA GUIDANCE POSTING TIPS 

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine: 

·       Keep posts short and direct 

·       Link all posts back to our landing page 

·       Include photos, videos or GIFs 

·       Use short URLs 

SUGGESTED SOCIAL MEDIA POSTS 

LinkedIn + Facebook  

1. What a year for the official university podcast, #ThisIsPurdue! 🎉 Join us for a look back at some of the most memorable conversations with #Purdue President Mung Chiang, fighter pilot Heather Penney, @PizzaHutUS President David Graves, @TeamPenske @IndyCar engineers Matt Kuebel and Mike Koenigs, @PurdueSports deputy athletics director Tiffini Grimes and @PianoManBruce. Celebrate the end of the year by listening to these #Boilermakers who persistently pursue their next giant leaps. 🚂 🎧 <link> 

2. What was your favorite #ThisIsPurdue interview from 2023? Share it in the comments below! ⬇️  Then, listen in as we reflect on some of our #podcast highlights of the year. <link> 

3. #ThisIsPurdue had the honor of sitting down with incoming #Purdue President Mung Chiang for the very first interview of 2023. He discussed his family life, hobbies and the best spot in West Lafayette to grab his favorite sweet treat (🍦)! Listen as we celebrate one of the most special conversations from the past year as we welcomed President Chiang as Purdue University’s 13^th president. <link> 

4. As we wrap up 2023, we’re looking back at the most memorable conversations on #ThisIsPurdue from the past year. Who could forget this one with Heather Penney? Heather, a @PurdueCollegeofLiberalArts alumna, was one of the fighter pilots dispatched to protect the United States on the morning of 9/11. 🇺🇸  Join the #podcast team as we reflect on this incredible conversation that is sure to give you goosebumps. <link> 

5. As we reflect on some of our most popular #ThisIsPurdue episodes of 2023, @purduebusiness alum and @Pizza-Hut president David Graves helped us answer this age-old question: Does pineapple belong on pizza? We soon learned #Boilermakers from all backgrounds and ages are quite opinionated when it comes to this question! 🍍🍕 Listen in to David’s episode and share your thoughts on this hot topic in the comments below. ⬇️ <link>

TAGGING RECOMMENDATIONS 

Please tag Purdue University and use the hashtag #ThisIsPurdue 

Facebook: @PurdueUniversity 
Twitter: @lifeatpurdue 
Instagram: @lifeatpurdue 

Other tagging options include: 

TW: 

@purduepresident 

@purduebusiness 

@purduesports 

@TiffiniNicole 

@PizzaHut  

@Team_Penske  

@IndyCar 

@pianomanbruce 

FB: 

@PurdueCollegeofLiberalArts 

@PizzaHutUS  

@TeamPenske  

@IndyCar 

@PurdueSports 

CAMPAIGN SPECIFIC HASHTAGS 

#ThisIsPurdue 

CAMPUSWIDE HASHTAGS 

#PurdueUniversity 

#MySmallStep = Student stories 

#MyGiantLeap = Faculty/Alumni stories 

 
EMOJIS 
🎧🚂🆙