SUMMARY

This Is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, “This Is Purdue” aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.

Below, you’ll find helpful information, stories, and social media content regarding this episode of This Is Purdue.

STRATEGY

In this episode of “This Is Purdue,” we’re celebrating Boilermakers who provide practical solutions to the world’s toughest challenges.

Part 2 of our “Greatest Hits of 2023” shines a light on the incredible research advancements from Purdue Boilermakers as we reflect on all four of our 2023 Research Series episodes.

Listen as we highlight special moments from episodes with Purdue’s chief semiconductor officer Mark Lundstrom, food science professors Amanda Deering and Haley Oliver, associate professor of physics and astronomy and principal investigator of a program on NASA’s James Webb Space Telescope Danny Milisavljevic, and bioarcheologist and professor of anthropology Michele Buzon.

From semiconductors to food science to astronomy to bioarcheology, these researchers share more about the impact Purdue has had on their monumental developments in their respective fields.

RESOURCES INCLUDE:

·       Links to the podcast

·       Social graphics

·       Suggested social post copy

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM campaign: this_is_purdue_greatest_hits_2023_part_2

UTM medium: Social (or email)

UTM source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Link to the podcast: https://stories.purdue.edu/podcast/greatest-hits-2023-part-2

General podcast page: https://stories.purdue.edu/podcast/

Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232

Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.

SOCIAL MEDIA GUIDANCE POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:

·       Keep posts short and direct

·       Link all posts back to our landing page

·       Include photos, videos or GIFs

·       Use short URLs

SUGGESTED SOCIAL MEDIA POSTS

LinkedIn + Facebook

1. #Purdue is home to some of the top researchers in the world. 🌍 In 2023 the #ThisIsPurdue podcast team went behind the scenes with some of these innovative #Boilermakers in our inaugural Research Series. Purdue’s chief semiconductor officer Mark Lundstrom, food science professors Amanda Deering and Haley Oliver, associate professor of physics and astronomy and principal investigator of a @NASAWebb program Danny Milisavljevic, and bioarcheologist and professor of anthropology Michele Buzon. @PurdueEngineering | @PurdueAg | @PurdueScience | @PurdueCollegeofLiberalArts <link>
2. Every day, researchers at #Purdue are providing practical solutions to the world’s toughest challenges. #ThisIsPurdue, the official university podcast, had the chance to speak with a few of them this year. From semiconductors to food science to astronomy to bioarcheology, these researchers discuss the impact Purdue has had on their monumental developments in their respective fields. Tune in to hear the highlights — and subscribe wherever you get your podcasts so you don’t miss our 2024 Research Series featuring more #Boilermaker researchers! <link>
3. We had a first on #ThisIsPurdue in 2023: our inaugural research series with #Purdue faculty — including Mark Lundstrom, the university’s first-ever chief semiconductor officer. But how did #Purdue become a global leader in #semiconductor research and education? And what exactly is a semiconductor? Why do they matter?  Listen as Mark digs into the university’s pivotal role in the development of semiconductor technology. 🎧 <link>

Instagram

1. Every day, researchers at #Purdue are providing practical solutions to the world’s toughest challenges. #ThisIsPurdue, the official university podcast, had the chance to speak with a few of them this year. From semiconductors to food science to astronomy to bioarcheology, these researchers discuss the impact Purdue has had on their monumental developments in their respective fields. Tune in to hear the highlights — and subscribe wherever you get your podcasts so you don’t miss our 2024 Research Series featuring more #Boilermaker researchers! 🔗 in bio
2. #Purdue is home to some of the top researchers in the world. 🌍 In 2023 the #ThisIsPurdue podcast team went behind the scenes with some of these innovative #Boilermakers in our inaugural Research Series. Purdue’s chief semiconductor officer Mark Lundstrom, food science professors Amanda Deering and Haley Oliver, associate professor of physics and astronomy and principal investigator of a @NASAWebb program Danny Milisavljevic, and bioarcheologist and professor of anthropology Michele Buzon. @PurdueEngineers | @Purdue_Ag | @PurdueScience | @PurdueLiberalArts 🔗 in bio

Twitter

1. In 2023 #ThisIsPurdue inaugurated a new series focused on #Boilermaker researchers. Tomorrow, revisit our favorite moments from those four episodes as we go in-depth with some of the top faculty researchers at #Purdue. Purdue.edu/podcast  
2. #Purdue is home to some of the top researchers in the world. 🌍 In 2023 the #ThisIsPurdue podcast team went behind the scenes with some of these innovative #Boilermakers in our inaugural Research Series. Tune in as we reflect on these four special episodes! https://stories.purdue.edu/podcast/greatest-hits-2023-part-2
3. We had a first on #ThisIsPurdue in 2023: our inaugural research series with #Purdue faculty — including Mark Lundstrom, the university’s first-ever chief semiconductor officer. Listen as Mark digs into Purdue’s pivotal role in the development of semiconductor technology. <link>
4. This summer, @astro_dan_mil, associate professor of @PurduePhysAstro in @PurdueScience, joined #ThisIsPurdue to discuss @NASAWebb, Cassiopeia A, virtual reality and … Scary #Barbie?! 😱 Tune in as we celebrate the 2023 Research Series! <link>

TAGGING RECOMMENDATIONS

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TW: 

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@PurdueEngineers

@PurdueAg

@PurdueScience

@PurdueCollegeofLiberalArts

FB/IG:

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EMOJIS
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