Podcast Episode 99 – Jim Bullard

Podcast Episode 99 – Jim Bullard 

SUMMARY 

This Is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap. 

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, “This Is Purdue” aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world. 

Below, you’ll find helpful information, stories, and social media content regarding this episode of This Is Purdue. 

STRATEGY  

In this episode of “This Is Purdue,” we’re talking to Jim Bullard, the Dr. Samuel R. Allen Dean of the Mitchell E. Daniels, Jr. School of Business. 

Listen as Dean Bullard discusses his career journey from his time navigating obstacles like the Great Recession and COVID-19 pandemic as president of the Federal Reserve Bank of St. Louis to accepting his new role with the Daniels School of Business — an opportunity he calls “irresistible.” 

Dean Bullard shares his excitement for the future and how he plans to use his robust real-world business and economics experience to innovate the Daniels School of Business. 

“We want to really reimagine the Daniels School of Business … to make DSB parallel with the engineering prowess of Purdue University,” Dean Bullard says.  

Plus, as technology continues to intersect with the business world, Dean Bullard explains the position Purdue is in to become a leader in STEM-based business and the importance of business and STEM working together.  

Also, we get to know Dean Bullard on a more personal level as he discusses his enthusiasm to be part of a Big Ten university, what he likes to do in his free time in West Lafayette and his favorite movie. (Hint: This blockbuster movie features another “This Is Purdue” podcast guest and proud Purdue alum.) 

Celebrate this new era of the Daniels School of Business by getting to know its new dean on “This Is Purdue.” 

RESOURCES INCLUDE: 

·       Links to the podcast 

·       Social graphics 

·       Suggested social post copy 

LINKS and UTM PARAMETERS 

When linking to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links. 

UTM campaign: this_is_purdue_jim_bullard 

UTM medium: Social (or email) 

UTM source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name) 

Link to the podcast: https://stories.purdue.edu/podcast/jim-bullard  

General podcast page: https://stories.purdue.edu/podcast/ 

Apple: https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232 

Spotify: https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw 

AVAILABLE ASSETS 

The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.

SOCIAL MEDIA GUIDANCE POSTING TIPS 

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine: 

·       Keep posts short and direct 

·       Link all posts back to our landing page 

·       Include photos, videos or GIFs 

·       Use short URLs 

SUGGESTED SOCIAL MEDIA POSTS 

LinkedIn + Facebook  

  1. Did you know that Jim Bullard, the new dean of @PurdueBusiness, is the former president of a Federal Reserve bank? The best way to get to know him is by tuning into this week’s episode of #ThisIsPurdue — the official university podcast. 🎧 Listen as Dean Bullard takes us from his days as the longest-serving president of a Federal Reserve bank to his goals for the future of Purdue’s Mitchell E. Daniels, Jr. School of Business. He also discusses his hobbies and favorite movie. (Hint: This blockbuster features another #podcast guest and proud #Purdue alum.) Get to know the new dean as we enter this new era for #PurdueBusiness! <link> 
  1. 💰 Former President of @stlfed. 🎓 New dean of @PurdueBusiness. 🚲 Big fan of cycling. In our latest episode of #ThisIsPurdue, we’re getting to know Dean Jim Bullard, one of the nation’s foremost economists, who now leads the continued transformation of the reimagined Mitchell E. Daniels, Jr. School of Business. <link> 
  1. “We want to really reimagine the Daniels School of Business … to make DSB parallel with the engineering prowess of Purdue University.” Dean Jim Bullard is passionate about taking @PurdueBusiness to the next level. Tune in to #ThisIsPurdue to hear how Dean Bullard plans to use his experience as the longest-serving president of a Federal Reserve bank to further reimagine and expand Purdue’s Daniels School of Business. <link> 

Instagram 

  1. Did you know that Jim Bullard, the new dean of @PurdueBusiness, is the former president of a Federal Reserve bank? The best way to get to know him is by tuning into this week’s episode of #ThisIsPurdue — the official university podcast. 🎧 Listen as Dean Bullard takes us from his days as the longest-serving president of a Federal Reserve bank to his goals for the future of Purdue’s Mitchell E. Daniels, Jr. School of Business.  He also discusses his hobbies and favorite movie. (Hint: This blockbuster features another #podcast guest and proud #Purdue alum.) Get to know the new dean as we enter this new era for #PurdueBusiness! 🔗 in bio 
  1. 💰 Former President of @stlouisfed. 🎓 New dean of @PurdueBusiness. 🚲 Big fan of cycling. In our latest episode of #ThisIsPurdue, we’re getting to know Dean Jim Bullard, one of the nation’s foremost economists, who now leads the continued transformation of the reimagined Mitchell E. Daniels, Jr. School of Business. Listen today in our 🔗 in bio. 
  1. Dean Jim Bullard is passionate about taking @PurdueBusiness to the next level. Tune in to #ThisIsPurdue to hear how Dean Bullard plans to use his experience as the longest-serving president of a Federal Reserve bank to further reimagine and expand Purdue’s Daniels School of Business. 🔗 in bio 

Twitter 

  1. New dean, new school, new era. Join us on #ThisIsPurdue to get to know Dean Jim Bullard as he discusses his journey from president of @stlouisfed to @PurdueBusiness Dean. 🎧 <link> 
  1. The best way to get to know the new @PurdueBusiness dean is by tuning into this week’s episode of #ThisIsPurdue. Listen as Dean Jim Bullard discusses his past career as president of @stlouisfed and his future goals for the Mitchell E. Daniels, Jr. School of Business. <link> 
  1. 💰 Former President of @stlouisfed. 🎓 New dean of @PurdueBusiness. 🚲 Big fan of cycling. In our latest episode of #ThisIsPurdue, we’re getting to know Dean Jim Bullard, one of the nation’s foremost economists. Listen today: <link> 
  1. “We want to really reimagine the Daniels School of Business … to make DSB parallel with the engineering prowess of Purdue University.” Check out our latest #ThisIsPurdue podcast with @PurdueBusiness Dean Jim Bullard to hear more about the future of DSB. <link> 

TAGGING RECOMMENDATIONS 

Please tag Purdue University and use the hashtag #ThisIsPurdue 

Facebook: @PurdueUniversity 
Twitter: @lifeatpurdue 
Instagram: @lifeatpurdue 

Other tagging options include: 

@PurdueBusiness 

@StLouisFed 

CAMPAIGN SPECIFIC HASHTAGS 

#ThisIsPurdue 

CAMPUSWIDE HASHTAGS 

#PurdueUniversity 

#MySmallStep = Student stories 

#MyGiantLeap = Faculty/Alumni stories 
 
EMOJIS 
🎧🚂🆙