SUMMARY

This content package includes assets supporting the storytelling around the foundation and creation of Purdue Polytechnic High School (PPHS). This video outlines how PPHS evolved from an idea, to a vision, to a plan, and then the establishment of three locations. With the backing of Purdue University, PPHS is revolutionizing education and changing students’ lives. After recognizing that too few minority high school students were academically prepared for the challenge of postsecondary education at Purdue University, President Mitch Daniels and the Purdue Board of Trustees took action. They created a new high school for K-12 Indiana students who are underserved by traditional high schools and underrepresented in higher education. In collaboration with dedicated educators, PPHS was built as a STEM-focused, student-directed, hands-on learning environment that empowers students and prepares them for the future, all while serving as a pipeline to Purdue.

STRATEGY

Given its storytelling focus on the foundation/origin of PPHS, this video is evergreen can be shared throughout the year. Sharing this video helps to emphasize the focus Purdue maintains on the future and providing accessible, best-in-class education opportunities for students. This content strategically supports the University’s mission to continue our tradition of significant impact on the state of Indiana.

RESOURCES INCLUDE

• Social media graphics
• Suggested social media post copy
• Link to the video

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: pphs_origins
UTM Medium: Social (or email)
UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)
Video Link: https://www.youtube.com/watch?v=Zlj0LUGUiyc

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include files for Instagram and Instagram Stories, as well as an animated graphic for use on Twitter, Facebook and LinkedIn.

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

• Keep posts short and direct
• Link all posts back to our landing page
• Include photos, videos, or GIFs
• Use short URLS

SUGGESTED SOCIAL MEDIA POSTS

FB/IG/LI

What does it take to reinvent the high school experience?

For Purdue, it started with a very important “why.” When Purdue President Mitch Daniels recognized that too few minority high school students were academically prepared for the challenge of postsecondary education in STEM, Daniels and the Purdue Board of Trustees took action.

In collaboration with dedicated educators, Purdue Polytechnic High School was created as a STEM-focused, student-directed, hands-on learning environment that empowers students and prepares them for the future, all while serving as a pipeline to Purdue.

Purdue is proud to forge the future of education.

Discover the Purdue Polytechnic High School story through our latest documentary, available now on YouTube.

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TW

What does it take to reinvent the high school experience?

Discover the @purduepolyhs story through our latest documentary, available now on YouTube.

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TAGGING RECOMMENDATIONS

Instagram, Facebook and Twitter: @PurduePolyHS

LinkedIn: Purdue Polytechnic High School

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories