Presidential Lecture Series

SUMMARY 

Purdue University is proud to announce the return of the Presidential Lecture Series (PLS). Launched in 2014, the Presidential Lecture Series aims to engage Purdue students and the broader community with inspiring ideas, courageous leadership, and models of civic engagement and civil discourse.  The series will return on Feb. 24, beginning with the virtual discussion “American Democracy: Where Do We Go From Here?” featuring former U.S. Speaker of the House Paul Ryan and former Sen. Heidi Heitkamp. 

During this Feb. 24 event, Purdue President Mitch Daniels will moderate an hourlong discussion among Ryan, Heitkamp and select students. The discussion will be held at 6 p.m. ET via a livestream on Purdue’s YouTube channel. This event is conceived and co-sponsored by the Political Discourse Club, a non-partisan student organization that provides a platform for students to have civil political discussions. 

STRATEGY 

For the most effective promotion, this content package provides promotional assets for the lecture series itself as well as event-specific assets. Assets will be added to the package as more events are added to the calendar. However, the series graphics (those noting “Presidential Lecture Series”) are evergreen and can be used in general promotion of the lecture series, no matter the event.  

RESOURCES AND DOWNLOADS

 Purdue Marketing and Communications is providing the following assets for campus communicators and recruiters to use on their own channels in promotion of the series and events:  

  • Social media graphics 
  • Suggested social media language
  • Flyer
  • Digital Sign 

LINKS AND UTM PARAMETERS 

When linking to Purdue websites from social media platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. Please use the following custom URL when promoting the event:  

Presidential Lecture Series UTM Campaign: pls 

Presidential Lecture Series Landing Page Links for Social Media 

Facebook – https://purdue.link/plsfb  

Instagram – https://purdue.link/plsinsta  

LinkedIn – https://purdue.link/plslinkedin  

SnapChat – https://purdue.link/plssnap   

Twitter – https://purdue.link/plstweet 

“American Democracy” Event-Specific Links for Social Media 

Facebook – https://purdue.link/american-democracy-fb 

Instagram – https://purdue.link/american-democracy-insta 

LinkedIn – https://purdue.link/american-democracy-linkedin 

SnapChat – https://purdue.link/american-democracy-snap 

Twitter – https://purdue.link/american-democracy-tweet 

SUGGESTED SOCIAL MEDIA POST LANGUAGE 

Presidential Lecture Series General Promotion 
*Select graphics from “The Presidential Lecture Series Returns” and use one of the “PLS Landing Page Links” provided

Purdue University is proud to announce the return of the Presidential Lecture Series. Launched in 2014, the series aims to engage Purdue students and the broader community with inspiring ideas, courageous leadership and models of civic engagement and civil discourse. Register today for the first event on February 24.

Presidential Lecture Series Event-Specific Promotion 

*Select graphics from “American Democracy: Where Do We Go From Here?” and use one of the “American Democracy” links provided

Register now for the first event of Purdue University’s 2021 Presidential Lecture Series! Purdue President Mitch Daniels will host former U.S. Speaker of the House Paul Ryan and former Sen. Heidi Heitkamp on Feb. 24 for a virtual discussion on the state of our nation’s democracy. Register today!

POSTING TIPS 

  • Keep posts short and direct 
  • Use the hashtag #PurduePLS 
  • Link all posts back to the landing page provided, using the custom URL detailed above 
  • Include graphics provided in this content package 
  • Include the following tags in your posts: 
  • Facebook: @LifeAtPurdue  
  • Twitter: @LifeatPurdue  
  • Instagram: @LifeatPurdue 

ASSETS