SUMMARY

Purdue Baseball became connected with Intel’s 3DAT technology in Spring 2021. The team expanded its use of the motion capture lab in Fall 2021 via a partnership with Purdue PhD student Breana Cappuccilli and Purdue Baseball Strength and Conditioning Coach Rance Terry. Breana was interning with Intel at the time and saw opportunity for potential collaboration.

Purdue Baseball has primarily been using the Intel Motion Capture lab & software to track acceleration and running speed – primarily as it relates to base runners and outfielders. Intel has used its 3DAT technology with Olympians (primarily track & field) as well as at the NFL Combine. Purdue is the only college baseball program in the country currently utilizing 3DAT technology.

STRATEGY

This story is evergreen and can be told throughout the year. This content is a great example of innovation, and using engineering and science to create fundamental changes. This story also showcases how Boilermakers are thinkers and doers both inside the classroom and on the field.  

RESOURCES INCLUDE

• Social media graphics
• Suggested social post copy
• Link to story
• Link to video

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: baseball_intel

UTM Medium: Social (or email)

UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Link to story: https://stories.purdue.edu/purdue-baseball-team-hopes-intel-partnership-will-help-boilermakers-become-the-fastest-show-on-dirt/

Link to video: https://www.youtube.com/watch?v=UCgtsA6KZvc

AVAILABLE ASSETS

The following assets are available for download and use.  Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

• Keep posts short and direct
• Link all posts back to our landing page
• Include photos, videos, or GIF’s
• Use short URLS

SUGGESTED SOCIAL MEDIA POSTS

TW/IG: Purdue’s baseball team wants to be “the fastest show on dirt,” and the Boilermakers are well on their way. Learn how becoming the nation’s first college baseball program to use Intel’s 3DAT visualization technology is paying off.

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FB/LI: More stolen bases, more infield hits and the ability for outfielders to track down more fly balls. It’s all within reach for the Purdue baseball team thanks to its use of 3D technology.

Purdue is the nation’s first college baseball program to use Intel’s powerful 3DAT visualization technology. The Boilermakers are using it to improve their running technique, which has created a significant increase in team speed. And that’s only one of the many ways that 3DAT can help players develop.

Breana Cappuccilli, a December 2021 PhD recipient in mechanical engineering, helped broker the innovative Purdue-Intel partnership, which should help the Boilermakers make a giant leap during the 2022 season.

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TAGGING RECOMMENDATIONS

Purdue Baseball, Intel

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#Boilermakers

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