Purdue Celebrates Black History Month
Purdue recognizes and celebrates Black History Month each February (and beyond!) with stories about the giant leaps made by Purdue’s outstanding Black faculty, staff, alumni and students. Marketing and Communications will add profiles, videos and student-interest stories to this content package throughout the month. This content is in recognition of Black excellence.
Throughout the month the Purdue Black Cultural Center will host events sharing opportunities for education, understanding and celebration of Black History Month. Like the BCC itself, this celebration is designed to enhance the cultural, social and academic development of the entire Purdue community.
Marketing and Communications has assembled assets for use by campus communicators on their own channels. This document provides guidance on how to leverage these assets for optimal impact and will be updated and expanded as new materials are created throughout the month.
All assets are evergreen. Campus partners are encouraged to download and integrate the content into editorial plans during the month of February and beyond, to share the stories of Black Boilermakers on a consistent basis, not just during a singular month.
- Black History Month Landing Page
- Social Graphics
- Suggested social media post copy
LINKS and UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
Black History Month UTM Campaign: bhm2022
Black History Month Landing Page Links
- Facebook – https://purdue.link/bhm2022fb
- Instagram – https://purdue.link/bhm2022insta
- LinkedIn – https://purdue.link/bhm2022linkedin
- SnapChat – https://purdue.link/bhm2022snap
- Twitter – https://purdue.link/bhm2022tweet
Profile / Feature Story Links
- Use the Campaign URL Builder
The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.
NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.
SOCIAL MEDIA GUIDANCE
Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.
- Keep posts short and direct
- Link all posts back to our landing page
- Include photos, videos or GIFs
- Use short URLS
SUGGESTED SOCIAL MEDIA POSTS
Purdue University honors the impact, contributions and excellence of Black Boilermakers – today and every day. Join us this #BlackHistoryMonth as we uplift stories of Black Boilermakers through the University’s history, from persistent small steps to world-changing giant leaps.
Discover more. <link>
Purdue University honors the impact, contributions and excellence of Black Boilermakers – today and every day. Join us this #BlackHistoryMonth as we uplift stories of Black Boilermakers through our history.
Purdue University is proud to share the range of cultural and academic events happening in celebration of Black History Month.
For event details, click here. <link>
For Event Posts on Twitter: @purdue_bcc
#MySmallStep = Student stories
#MyGiantLeap = Faculty/Alumni stories