Purdue Renames Residence Halls for Parker Sisters

SUMMARY

At its June meeting, the Purdue Board of Trustees approved a request from Provost Jay Akridge to rename the Griffin Residence Halls after sisters Frieda and Winifred Parker, whose family led the campaign that compelled Purdue to integrate its student housing in the 1940s. The Parker Hall residences are the first buildings on campus to be named for Black alumnae.

After enrolling in fall 1946, the Parker sisters were admitted into the Bunker Hill residences in January 1947. The current residence halls that will be renamed in their honor are adjacent to the Black Cultural Center and just down the block from Bunker Hill’s former location at the corner of Third Street and Martin Jischke Drive.

See the following written story, video, and social media assets which feature the sisters’ story and inform the public and Purdue community about the trustees’ decision.

STRATEGY

These resources can be used to tell the story of the Parker Sisters and the hall renaming throughout the Summer of 2021. Upon the start of the new school year the content and story can be shared again.

RESOURCES INCLUDE

Purdue Marketing and Communications is providing the following assets for campus communicators to use on their own channels:

  • Feature story about the Parker sisters
  • Video clip from the BCC’s “Black Purdue” documentary that focuses on the Parker sisters’ story
  • Family photos of Parker sisters
  • Images of Parker sisters and Bunker Hill residents from Purdue Debris
  • University photos of Griffin/Parker Hall
  • Social graphics

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: Parker_Sisters_Story

UTM Medium: Social (or email)

UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Link to the video: https://www.youtube.com/watch?v=ST_Qm-CPrbo

Link to the story: https://www.purdue.edu/newsroom/stories/2021/stories-at-purdue/courageous-parker-sisters-were-boilermakers-in-every-sense.html

AVAILABLE ASSETS

The following assets are available for download and use. Assets include files for Delivra and Slate banners, Twitter, Facebook, LinkedIn, Instagram and Instagram Stories (single slide and multiple slide options). 

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

  • Keep posts short and direct
  • Link all posts back to our landing page
  • Include photos, videos, or GIFs
  • Use short URLS
  • Can use a Twitter thread to post full copy below

SUGGESTED SOCIAL MEDIA POSTS

Video clip:

In fall of 1946, #Boilermakers Frieda & Winifred Parker led the campaign that compelled #Purdue to integrate its student housing. On June 11, 2021, the Purdue Board of Trustees formally celebrated the sisters’ legacy.

Residence halls have been re-named in their honor — Frieda Parker Hall and Winifred Parker Hall. Learn about Frieda and Winifred’s story with this segment from “Black Purdue.” <YouTube link>.

Feature story:

Frieda and Winifred Parker are forever linked to #Purdue’s history. When the University ended its segregated housing policy in January 1947, the Parker sisters were among the first Black women to move into the Bunker Hill residence halls.

Learn more about Frieda and Winifred Parker, their fight for equity, and their place in Purdue history, now celebrated with Frieda Parker Hall and Winifred Parker Hall — residence halls named in their honor. <story link>

TAGGING RECOMMENDATIONS

Tag @LifeatPurdue (IG and TW) and Purdue University (FB and LI).

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories