Purdue University Airport Air Service and Amelia Earhart Terminal Promotion
SUMMARY
Since resuming commercial air service in 2024, the Purdue University Airport has reestablished itself as a credible and convenient travel option for the Greater Lafayette community. Initial marketing efforts focused on launching service, opening the Amelia Earhart Terminal and building awareness of this renewed offering.
The airport has now entered a phase of sustained performance. With United Express flights fully operational, the terminal open and baseline brand recognition established, current marketing efforts focus on reinforcing trust, highlighting the everyday practicality of flying from LAF and driving continued ticket sales — especially during peak travel periods such as spring break.
This content package includes evergreen assets that can be used year-round or activated around key moments. Target audiences include the Greater Lafayette community, the Purdue community, and Purdue-affiliated and regional business travelers. Messaging should emphasize reliability, ease, convenience and affordability, while also drawing on Purdue’s aviation legacy to connect a modern terminal experience with the university’s longstanding leadership in flight and innovation.
RESOURCES INCLUDE
- Social media post copy
- Social media graphics
LINKS AND UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Purdue Brand Studio campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM Campaign: Airport_2026
UTM Medium: Social
UTM Source: Facebook, Twitter, Instagram, LinkedIn (or email newsletter name)
AVAILABLE ASSETS
The following assets are available for download and use.
NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form.
SOCIAL MEDIA GUIDANCE
POSTING TIPS
- Keep posts short and direct
- Link all posts back to the story
- Include photos or videos
- Use short URLS
SUGGESTED SOCIAL MEDIA POSTS
Facebook:
Your most convenient airport is at Purdue.✈️
With daily @United Express flights to Chicago and access to 200+ destinations, flying from LAF makes travel simpler from the start.
Fly local. Book now: purdue.edu/airport
X:
Skip the traffic and fly local. ✈️
Daily @United Express flights from the Purdue University Airport to Chicago with 200+ connections worldwide.
Book now: purdue.edu/airport
Instagram:
Your most convenient airport is closer than you think. ✈️
Fly @United Express through the Purdue University Airport and connect to destinations around the world — without the long drive.
Fly local. Fly LAF.
Book today: purdue.edu/airport
LinkedIn:
Business travel just got more convenient.
The Purdue University Airport offers daily United Express flights to Chicago with 200+ global connections — helping travelers save time and streamline every trip.
Where will you go next?
Book your flight: purdue.edu/airport