Purdue University Airport Commercial Flight Promotion
SUMMARY
Beginning May 15, 2024, commercial flight will return to the Greater Lafayette area. The Purdue University Airport (LAF) is your local connection to the world, offering 24 weekly round-trip flights from West Lafayette to Chicago’s O’Hare International Airport (ORD) and over 240 available connecting destinations. As Indiana’s second-busiest airport in terms of total annual aircraft operations, we are building upon Purdue’s nearly 100-year legacy in aviation excellence to offer commercial flights between LAF and ORD seven days a week.
This new option for Greater Lafayette residents opens a gateway to the world — travelers can fly anywhere from O’Hare via the Purdue University Airport.
RESOURCES INCLUDE
- Social media post copy
- Social media graphics
LINKS and UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Purdue Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM Campaign: Commercial_Flight
UTM Medium: Social (or email)
UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)
AVAILABLE ASSETS
The following assets are available for download and use.
NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form.
SOCIAL MEDIA GUIDANCE
POSTING TIPS
- Keep posts short and direct
- Link all posts back to the story
- Include photos or videos
- Use short URLs
SUGGESTED SOCIAL MEDIA POSTS
Facebook: Join us for your next flight! 🛫🌎
Beginning May 15, the Purdue University Airport (LAF) will be offering 24 weekly round-trip flights from West Lafayette to Chicago with over 240 available connecting destinations.
Learn more and start planning your next trip: [link].
X: Join us for your next flight! 🛫🌎
Beginning May 15, the Purdue University Airport (LAF) will be offering 24 weekly round-trip flights from West Lafayette to Chicago with over 240 available connecting destinations. Learn more. 👇
Instagram: Join us for your next flight! 🛫🌎
Beginning May 15, the Purdue University Airport (LAF) will be offering 24 weekly round-trip flights from West Lafayette to Chicago with over 240 available connecting destinations.
Learn more and start planning your next trip: 🔗 in bio. 👆
LinkedIn: Join us for your next flight! 🛫🌎
Beginning May 15, the Purdue University Airport (LAF) will be offering 24 weekly round-trip flights from West Lafayette to Chicago with over 240 available connecting destinations.
Learn more and start planning your next trip: [link].