PURDUE’S 13th YEAR OF FROZEN TUITION
SUMMARY
In December 2023, President Mung Chiang and the Purdue University Board of Trustees approved a 13th consecutive tuition freeze, meaning students at the West Lafayette campus will see no increase in tuition through at least the 2025-26 academic year. While student loan debt has climbed across the country, Purdue’s commitment to affordability and value has helped students and their families cumulatively save more than $1 billion since the tuition freeze began in 2012-13. Tuition will once again remain at $9,992 for in-state students and $28,794 for out-of-state students.
STRATEGY
This content package is evergreen (can be used as filler content throughout the year). Some important timeframes to consider include decision day, right before deposits are due, right before students must accept their offer, and before early applications open/are due.
RESOURCES INCLUDE
- List of all resources currently available – videos, social graphics, links to story and or landing page, press release and source story, etc.
- Press release: https://www.purdue.edu/newsroom/releases/2023/Q4/purdue-trustees-endorse-13th-consecutive-tuition-freeze-approve-updated-housing-dining-plans.html
- Purdue Moves frozen tuition webpage: https://www.purdue.edu/purduemoves/affordability-and-accessibility/frozen-tuition/
- Social graphics and post copy
LINKS and UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
UTM Campaign: Example: 13_Years_Frozen_Tuition
UTM Medium: Social (or email)
UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)
Story Links (if available):
Video Links (if available):
AVAILABLE ASSETS
The following assets are available for download and use. Social assets include 2:1 files (to use on Twitter, Facebook and LinkedIn), 1:1 files (to use on Instagram), Instagram Stories, web banners and digital signs.
NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.
SHARING PURDUE.EDU ARTICLES ON SOCIAL MEDIA
Did you know that when you share a URL on Facebook, Twitter and LinkedIN, the link will automatically display text and images from your site when you share links? This content gives followers a preview of what they can expect to find on your site. Clicking the preview leads to the linked page.
Learn more in this Squarespace article!
Additional graphics provided: 1:1 for Instagram and 9:16 for Instagram and Facebook Stories
SOCIAL MEDIA GUIDANCE
POSTING TIPS
Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:
- Keep posts short and direct.
- Link all posts back to our landing page.
- Use short URLs.
- Affordability content can and should be used throughout the year in a determined cadence across all social platforms.
SUGGESTED SOCIAL MEDIA POSTS
13 years of frozen tuition — that’s our giant leap. Purdue keeps going in the pursuit of making giant leaps attainable and affordable. <link>
Dedicated to its land-grant mission and fully committed to the persistent pursuit of affordability, Purdue makes #TheNextGiantLeap a reality for more students than ever before. <link>
Students come first at Purdue, where holding down student debt is a priority, and we remain committed to the persistent pursuit of #TheNextGiantLeap in affordability. <link>
TAGGING RECOMMENDATIONS
Instagram and Twitter: @LifeAtPurdue
Facebook and LinkedIn: @PurdueUniversity
CAMPUSWIDE HASHTAGS
#PurdueUniversity
#Purdue
#Boilermakers
#BoilerUp
#TheNextGiantLeap
#MySmallStep = Student stories
#MyGiantLeap = Faculty/Alumni stories