SUMMARY

This content package consists of social media graphics and copy to accompany the announcement that – for the second straight year – Greater Lafayette has been named the top U.S. metro market for career opportunities by SmartAsset.

STRATEGY

This ranking puts Greater Lafayette at the top of the list for career opportunities in the U.S. This is an opportunity to highlight Purdue as a prominent contributor to the ranking. This content is evergreen and can be shared at any point throughout the year; however, consider when this ranking might be most effective in supporting your larger marketing initiatives. This content can be shared across all social media channels.

RESOURCES INCLUDE

• List of all resources currently available – videos, social graphics, links to story and or landing page, press release and source story, etc.
  • Social graphics
  • Social post copy
  • SmartAsset release explaining rankings criteria

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: Example: Smart_Asset_Career_Opportunities
UTM Medium: Social (or email)
UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include 2:1 files (to use on Twitter, Facebook and LinkedIn), 1:1 files (to use on Instagram), Instagram Stories, web banners and digital signs.

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.

SHARING PURDUE.EDU ARTICLES ON SOCIAL MEDIA
Did you know that when you share a URL on Facebook, Twitter and LinkedIN, the link will automatically display text and images from your site when you share links? This content gives followers a preview of what they can expect to find on your site. Clicking the preview leads to the linked page.

Learn more in this Squarespace article!

Additional graphics provided: 1:1 for Instagram and 9:16 for Instagram and Facebook Stories

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform for sharing Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:

• Keep posts short and direct
• Link all posts back to our landing page
• Include photos, videos or GIFs
• Use short URLS

SUGGESTED SOCIAL MEDIA POSTS

Short: For the second straight year, @SmartAsset ranked Greater Lafayette as the best place for career opportunities in the U.S.

Learn how it identified the nation’s best metro areas for those seeking new opportunities or looking to grow their careers.

Long: Two years in a row!

Greater Lafayette is once again the best place for career opportunities in the U.S., according to @SmartAsset.

It analyzed data on employment, income, cost of living and career guidance in the nation’s 200 largest metro areas and determined that ours is the best for those seeking new opportunities or looking to grow their careers. We think so, too!

Learn more about the study.

TAGGING RECOMMENDATIONS

1. @SmartAsset

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories