Speech, Language, and Hearing Sciences Department Content Package

SUMMARY

Purdue’s Department of Speech, Language, and Hearing Sciences (SLHS), within the College of Health and Human Sciences, is internationally recognized for research and education. The department teaches and studies the fundamental mechanisms that enable a person to hear, understand, speak and swallow. Since its founding in 1935 by Professor M.D. Steer, the department’s highly ranked programs and clinics have sought to improve quality of life for its patients.

STRATEGY

Due to SLHS’ ongoing research and its clinics’ consistent, ongoing support for patients and students alike, this story is evergreen and can be shared throughout the year. This story is ideal content for showcasing faculty and attracting students through demonstrating career paths and opportunities for research involvement at Purdue University.

When sharing this story, partners are encouraged to emphasize how the department’s highly ranked programs improve quality of life and balance for patients, and contribute to critical international research efforts in the areas of speech, language, hearing and swallowing.


RESOURCES INCLUDE

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: SLHS_Story
UTM Medium: Social (or email)
UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)
Story Link:
https://stories.purdue.edu/facilitating-communication-across-generations

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include files for Twitter, Facebook and LinkedIn and files for Instagram and Instagram Stories.

The story’s introduction explains how SLHS educators, researchers and clinicians are focused on communication and health issues that are of fundamental importance: hearing, speaking, swallowing, reading. These issues directly influence the quality of our lives.

Individual faculty members are also profiled, revealing how individual scholars address communications issues that span the human life course, from the youngest communicators to older adults who may have lost the ability to communicate because of a stroke or brain injury.

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:

  • Keep posts short and direct
  • Link all posts back to our landing page
  • Include photos, videos or GIFs
  • Use short URLS


SUGGESTED SOCIAL MEDIA POSTS

MAIN TWITTER COPY

The teachers, researchers and clinicians at @PurdueSLHS have a simple mission. They help people live better lives.

Learn how their work helps patients of all ages. <link>

MAIN FB/IG/LI COPY

Did you get help pronouncing your Rs as a child? A speech-language pathologist – like those who work or study in Purdue’s renowned Department of Speech, Language, and Hearing Sciences – probably provided that assistance. But they also do so much more.

These experts assist patients from infancy to old age, always with the same goal: They help improve the quality of life among those who struggle to communicate.

Meet some of the passionate Purdue SLHS educators, clinicians and researchers who aid communicators at every stage of the life course: <link>

TAGGING RECOMMENDATIONS

College of Health and Human Sciences

TW, IG, LI: @PurdueHHS

FB: @HHSPurdue

Department of Speech, Language, and Hearing Sciences

TW, IG: @PurdueSLHS

FB: @SLHSatPurdue

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories