Stars Semiconductor Summer Program

SUMMARY 

Purdue is doing its part to build the domestic semiconductor workforce of tomorrow. The university complemented its new comprehensive semiconductor degree program by creating the Purdue Summer Training, Awareness, and Readiness for Semiconductors (STARS) program in the summer of 2023. The eight-week program helped engineering students build deep-tech skills in one of two tracks — chip design or semiconductor manufacturing — with the goal of preparing them to attain internships with the 11 industry partners who sponsored the STARS program. 

 
STRATEGY 

The influence of chips and the semiconductor industry spans across every sector, leaving no industry untouched. Acknowledging this widespread impact, the Marketing and Communications team has curated a collection of valuable assets, tailored for distribution by campus communicators within their respective channels. Consideration as a recruiting tool, acknowledgement of our leadership position, or drawing on specific student experiences are among potential uses for this content. 

Whether utilized as a recruitment tool, a testament to our leadership or by drawing from unique student experiences, all avenues are open for participation. This page serves as a guide to aid in the optimal utilization of these assets to amplify the distribution of student stories, program value and the support from prominent industry partners driving our strategic initiative. 

We encourage campus communicators to freely download and integrate this content into their social media calendars. Adaptable social media copy is provided, ready to be pasted as-is or personalized to suit the audience of each social account. While there’s a concentrated initial focus for sharing in the first semester, this story retains its relevance as an evergreen piece throughout the entire calendar year. 

RESOURCES INCLUDE 

• Feature story on the STARS program
• YouTube video featuring STARS students
• Purdue Engineering YouTube video 
• Purdue Engineering story  
• STARS website 
• Social graphics + copy 

LINKS and UTM PARAMETERS 

When you link to Purdue websites from social platforms or emails, we recommend that you add UTM parameters to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links. 

AVAILABLE ASSETS 

The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories. 

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website. 

SOCIAL MEDIA GUIDANCE  

POSTING TIPS 

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine. 

• Keep posts short and direct 
• Link all posts back to our landing page 

• Include photos, videos or GIFs 
• Use short URLs 

SUGGESTED SOCIAL MEDIA POSTS  

1. They worked in the #semiconductor cleanroom at #Purdue’s Birck Nanotechnology Center.
   
   They learned about chip design and breadboarding.
   
   They met with representatives from key industry partners.
   
   And in their downtime, they played volleyball and did a little skateboarding.
   
   Meet the students who participated this summer in Purdue’s STARS program, building semiconductor skills that will prepare them for internships in this critical industry.
   
   <insert story link> 

2. Whether working in the cleanroom at @BNCPurdue or breadboarding circuits they designed, participants in #Purdue’s STARS program had a busy summer.
   
   Learn how STARS prepared these students to intern with some of the world’s top #semiconductor companies. ⬇️ 
   
   <insert story link> 

TAGGING RECOMMENDATIONS 

Purdue flagship: IG: @LifeAtPurdue, TW: @LifeAtPurdue, LI: @purdue-university, FB: @PurdueUniversity 

Birck Nanotechnology Center: TW: @BNCPurdue 

For posts set to publish the week of Industrial Roundtable:  

Cisco
@Cisco for all  

GlobalFoundries
F: @GlobalFoundries, IG: @globalfoundries.corporate, LI: @globalfoundries, Tw: @GlobalFoundries 

Intel
F: @intel, IG: @intel, LI: @intel-corporation, Tw: @intel 

SkyWater Technology
F: @SkyWaterTechnology, IG: NONE???, LI: @skywater-technology-foundry, Tw: @SkyWaterFoundry 

CAMPAIGN SPECIFIC HASHTAGS 

#semiconductor 

CAMPUSWIDE HASHTAGS 

#PurdueUniversity 

#MySmallStep = Student stories 

#MyGiantLeap = Faculty/Alumni stories 

 
EMOJIS  
🚂