This is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, This is Purdue aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.

Below, you’ll find helpful information, stories, and social media content regarding this episode of This is Purdue.

STRATEGY

In this episode of This Is Purdue, professor of mechanical engineering at Purdue University, Xiulin Ruan, discusses his newest invention – ultra-white paint.

In an effort to curb global warming, Xiulin and his team created the whitest white acrylic paint, which reflects 98.1 percent of sunlight and deflects infrared heat, allowing buildings to cool below the surrounding air temperature.

Listen in as Xiulin shares his surprise at the amount of attention the invention received, not only in the science and engineering world, but also in the art space. Plus, he breaks down how this paint can help people save money on their electric bills.

Though the following content will be shared in July when the episode is released, these stories and resources can be used any time of the year.

RESOURCES INCLUDE:

• Links to the podcast
• Social graphics
• Suggested social post copy

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: this_is_purdue_white_paint

UTM Medium: Social (or email)

UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Links to the podcast:

Episode 35 Podcast Page: https://stories.purdue.edu/podcast/purdue-professor-creates-whitest-paint-to-combat-global-warming/

Podcast Page on Purdue.edu –  https://www.purdue.edu/podcast/

Apple – https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232

Spotify – https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw

AVAILABLE ASSETS

The following assets are available for download and use.  Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

• Keep posts short and direct
• Link all posts back to our landing page
• Include photos, videos, or GIF’s
• Use short URLS

SUGGESTED SOCIAL MEDIA POSTS

LinkedIn + Facebook

1. As #Boilermakers, professor Xiulin Ruan and his team continued in their persistent pursuit of creating the whitest white paint in the world – a project 7 years in the making. Listen in to #ThisIsPurdue as Xiulin explains how the team pushed the limits to create the ‘coolest’ white paint, which is able to keep a surface around 8 degrees cooler in the afternoon and up to 19 degrees cooler at night. 🎧 Only on the official university podcast: <link>
2. You may have seen #Purdue make international headlines this Spring for creating the whitest paint on record in an effort to curb global warming. Now, on #ThisIsPurdue, hear from professor Xiulin Ruan on his surprise at the amount of attention the invention received, not only in the science and engineering world, but also in the art space. Plus, he breaks down how this paint can help people save money on their electric bills, and the ways it can impact our climate.  <link>

Twitter + Instagram

1. You may have seen #Purdue make international headlines for creating the whitest paint on record in an effort to curb global warming. Now, on #ThisIsPurdue, hear from professor Xiulin Ruan on how this paint can impact our climate. <link>
2. As #Boilermakers, professor Xiulin Ruan and his team continued in their persistent pursuit of creating the whitest white paint in the world – a project 7 years in the making. Listen in to #ThisIsPurdue as Xiulin explains how the team pushed the limits to create this paint. <link>
3. You may have heard about our latest #ThisIsPurdue guest from @BBCWorld or #TheTonightShow with @JimmyFallon. #Purdue professor Xiulin Ruan created the whitest paint on record. But what does all this media attention mean to him? Find out on our official university #podcast. <link>
4. #Purdue professor Xiulin Ruan and his team calculated that if half to 1% of the Earth’s surface was covered in the new whitest white paint they created, it would reverse the total effects of global warming to date. How? Listen in to #ThisIsPurdue. <link>

TAGGING RECOMMENDATIONS

Please tag Purdue University and use the hashtag #ThisIsPurdue

Facebook: @PurdueUniversity
Twitter: @lifeatpurdue
Instagram: @lifeatpurdue

CAMPAIGN SPECIFIC HASHTAGS

#ThisIsPurdue

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories

EMOJIS
🎧🚂🆙