SUMMARY

This is Purdue, the official podcast for Purdue University, highlights stories about Boilermakers from across all disciplines, who through research, innovation and determination, have persistently pursued their next giant leap.

Hosted by Purdue University alum, Brian Lamb School of Communication graduate, and Indiana native Kate Young, This is Purdue aims to examine all of the incredible accomplishments of Boilermakers and their contributions to the world.

Below, you’ll find helpful information, stories, and social media content regarding this episode of This is Purdue.

STRATEGY

In this episode of This is Purdue, Mark Daniel Ward, director of The Data Mine and a professor of statistics, explains how this initiative was created, the importance of it being a learning-by-doing model, and how the team plans to bring data science to every corner of the state with the Indiana Digital Crossroads initiative. 

Though the following content will be shared in May when the episode is released, these stories and resources can be used any time of the year.

RESOURCES INCLUDE:

• Links to the podcast
• Social graphics
• Suggested social post copy

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: this_is_purdue_data_mine

UTM Medium: Social (or email)

UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)

Links to the podcast:

Episode 31 Podcast Page: https://stories.purdue.edu/podcast/the-data-mine-a-living-and-learning-community-mark-daniel-ward/

Podcast Page on Purdue.edu –  https://www.purdue.edu/podcast/

Apple – https://podcasts.apple.com/us/podcast/this-is-purdue/id1496040232

Spotify – https://open.spotify.com/show/1npQBIaTzFnCvDlzeiNV7j?si=h0K1NkdwTMeu-MlzckGaHw

AVAILABLE ASSETS

The following assets are available for download and use.  Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

• Keep posts short and direct
• Link all posts back to our landing page
• Include photos, videos, or GIF’s
• Use short URLS

SUGGESTED SOCIAL MEDIA POSTS

LinkedIn + Facebook

In our latest episode of This is Purdue, Mark Daniel Ward, director of The Data Mine and professor of statistics at #Purdue, explains how #PurdueDataMine was created, the importance of it being an immersive living-learning community, and how the team plans to bring data science to every corner of the state with the Indiana Digital Crossroads initiative.

“The data sciences are just going to become more and more integrated into our classes, and into the way that we think…I hope Purdue remains one of those institutions where the data sciences is really embedded in everything we do across the colleges, and I have every reason to believe that it will.”

You’ll want to hear more from Mark, trust us. Subscribe today to never miss an episode! #ThisIsPurdue 🎧   <insert link>

Twitter

• #Purdue students are figuring out how to use data from billions(‼️) of devices to problem solve through a unique living-learning experience called The Data Mine. Hear more from Mark Daniel Ward, director of #PurdueDataMine on #ThisIsPurdue. <insert link>
• “Students can learn a certain set of skills, and really go apply them anywhere. It’s a buyer’s market for the students right now.” Did you know any student from any major is able to join #PurdueDataMine? Hear more on the new #ThisIsPurdue episode! <insert link>
• “The friendships, partnerships and teams that they participate in while in college, for many of them, are going to last their whole life.” You’ll want to hear this #PurdueDataMine episode because there could be a potential wedding episode on #ThisIsPurdue to follow. 💒😂 <insert link>
• “There’s a lot of evidence that students really excel when they’re living and learning in a community.” Mark Daniel Ward, director of #PurdueDataMine, explains the importance of a learning-by-doing model on #ThisIsPurdue. Subscribe today! 🎧  <insert link>

Instagram 

 In our latest episode of This is Purdue, Mark Daniel Ward, director of The Data Mine and professor of statistics at #Purdue, explains how #PurdueDataMine was created, the importance of it being an immersive living-learning community, and how the team plans to bring data science to every corner of the state with the Indiana Digital Crossroads initiative.

“Nothing happens without the students. I have a feeling the friendships, partnerships and teams that they participate in while they’re in college, for many of them, are going to last their whole life.”

You’ll want to hear more from Mark, trust us. Subscribe today to never miss an episode! #ThisIsPurdue 🎧  <insert link>

TAGGING RECOMMENDATIONS

Please tag Purdue University and use the hashtag #ThisIsPurdue

Facebook: @PurdueUniversity
Twitter: @lifeatpurdue
Instagram: @lifeatpurdue

CAMPAIGN SPECIFIC HASHTAGS

#ThisIsPurdue

#PurdueDataMine

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories

EMOJIS
💛🎧🚂🖤