SUMMARY

To emphasize Purdue as a place of belonging and to show that there is a place on campus for every student, we are featuring stories from underrepresented minority (URM) students. The first feature is Kamilah Valentin-Diaz, a student involved in many cultural centers and organizations at Purdue.

The second story features Boilermakers from the historically Black fraternities and sororities of the National Pan-Hellenic Council (NPHC). The NPHC is made up of nine organizations, seven of which are represented at Purdue.

STRATEGY

These resources can be used to highlight the breadth of student organizations at Purdue, with a focus on URM clubs and organizations. Kamilah demonstrates that Purdue is filled with opportunities to grow, take risks and find your community. Additionally, NPHC student leaders shed light on the positive impact their organizations, and the council as a whole, have had on Purdue’s campus.

With over 1,000 student clubs and organizations at Purdue, the story emphasizes that no matter what your interests are, there’s a place for everyone here.

RESOURCES INCLUDE

• Kamilah’s feature story
• Suggested social media copy
• Suggested social graphics
• The NPHC feature story
• Suggested social media copy for the NPHC story
• Suggested social graphics for the NPHC story

LINKS and UTM PARAMETERS

AVAILABLE ASSETS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: Recruitment2021_URMFindingFit
UTM Medium: Social
UTM Source: Facebook, Twitter, LinkedIn or Instagram

Story Links: Kamilah’s Story

Story Links: NPHC Story

The following assets are available for download and use. Social assets include files for Twitter, Facebook, Facebook Story, LinkedIn, Instagram and Instagram Stories.

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:

• Keep posts short and direct
• Link all posts back to our landing page
• Include photos, videos or GIFs
• Use short URLS

SUGGESTED SOCIAL MEDIA POSTS

1. Kamilah Valentin-Diaz has learned during her time at #Purdue that there is something here for everyone. She’s involved in a variety of cultural centers and organizations such as Purdue Immigrant Allies, the Latinx Student Union and more.

With over 1,000 student clubs and organizations at Purdue, there are numerous opportunities for finding a community that fits your individual interests and tastes. To find your niche at Purdue, make sure to apply by the Nov. 1 Early Action deadline.

NPHC

We have provided two different sets of social graphics for the NPHC story and a set of recommended social posts for each.

Post #1

Facebook, Instagram & Twitter

#Boilermaker leaders speak on how they found their fit in the National Pan-Hellenic Council’s sororities and fraternities. Read about their organizations’ community and influence, and how they’ve enabled a transformative experience.

Post #2

Facebook, Instagram & Twitter

Many #Boilermakers find a true sense of belonging and friendship within the organizations of the National Pan-Hellenic Council. Learn more about finding your fit in one of these fraternities or sororities.

TAGGING RECOMMENDATIONS

Kamilah

1. Please tag: @purdueimmigrantallies on Facebook, Twitter and Instagram.
2. Please tag: @purduelsu on Facebook, Twitter and Instagram.
3. Feel free to tag: @lifeatpurdue on Instagram and Twitter and @Purdue University on Facebook and LinkedIn.

NPHC

1. Feel free to tag: @lifeatpurdue on Instagram and Twitter and @Purdue University on Facebook and LinkedIn.

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#BoilerUp

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories