U.S. News & World Report Rankings 2024

SUMMARY 

Purdue has been ranked among the top 10 Most Innovative Universities in America by U.S. News & World Report for the sixth year in a row. Addressing real-world needs, preparing job-ready graduates, and forging impactful and forward-thinking partnerships, Purdue University has once again earned recognition as one of the nation’s most innovative leaders in higher education. 

Additionally, Purdue’s renowned Agricultural and Biological Engineering Department in the College of Agriculture earned praise in the U.S. News rankings, topping the list at No. 1. 

In this same ranking, Purdue also earned a spot on the list of the top 10 best value public universities in the U.S.

STRATEGY  

This ranking puts us among the most innovative schools in America. Purdue is changing the world in tangible ways with both small steps and giant leaps. The tone of this content should be both innovative and relentless. This is an opportunity to highlight Purdue as a prominent leader in innovation. This content is evergreen and can be shared at any point throughout the year; however, consider when this ranking might be most effective in supporting your larger marketing initiatives. Knowing that the main purpose of this ranking is to provide expert advice and data on outstanding schools to help prospective students navigate their education journey and find the best college for them, you might consider using it during key recruitment time frames.

RESOURCES INCLUDE  

• Social post copy 
• Social graphics 

• Press release 

LINKS and UTM PARAMETERS 

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links. 

• Purdue press release: https://www.purdue.edu/newsroom/releases/2023/Q3/purdue-university-undergraduate-national-ranking-jumps-8-spots-with-13-undergraduate-programs-in-top-10-in-the-us.html 

AVAILABLE ASSETS 

The following assets are available for download and use.  Social assets include files for Twitter, Facebook, LinkedIn, Instagram, Instagram Stories and digital signs.  

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website. 

SOCIAL MEDIA GUIDANCE 

POSTING TIPS 

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine. 

• Keep posts short and direct 

• Link all posts back to our landing page 
• Include photos, videos or GIFs 
• Use short URLs 

SUGGESTED SOCIAL MEDIA POSTS (social representative responsibility) 

1. For the sixth year in a row, Purdue has earned a spot on the @usnews Top 10 Most Innovative Universities in the U.S. list.  
    
   Our drive to develop world-changing innovations hasn’t stopped. And neither will we. 🚂🆙 

2. Did you know that Purdue has committed to 12 years of frozen tuition? 🧊 
    
   It’s one reason Purdue was named one of the Top 10 Best Value Public Universities in the U.S., according to @usnews. 
    
   We are persistently pursuing small steps and giant leaps to make a Purdue education more valuable every year. 

TAGGING RECOMMENDATIONS 

1. Tag @lifeatpurdue on Instagram and Twitter. Tag @PurdueUniversity on Facebook and LinkedIn. 

2. Tag @usnews on Instagram and Twitter and @USNewsandWorldReport on Facebook and LinkedIn. 

CAMPAIGN SPECIFIC HASHTAGS 

N/A 

CAMPUSWIDE HASHTAGS 

#PurdueUniversity 

#BoilerUp 

#MySmallStep = Student stories 

#MyGiantLeap = Faculty/Alumni stories 

 
EMOJIS  
🚂💛🖤