U.S. News & World Report – Top 10 Most Innovative

Summary

Purdue has been ranked among the top 10 Most Innovative Universities in America by U.S. News & World Report. 2023 will be the fifth year in a row Purdue has ranked in the top 10.

Strategy

This No. 7 ranking puts us among the most innovative schools in America. Purdue is changing the world in tangible ways with both small steps and giant leaps. Emphasizing Purdue’s contributions to world-changing research, affordability and accessibility, and transformative education, this impressive ranking will allow the tone to be both innovative and relentless. This is an opportunity to highlight Purdue as a prominent leader in innovation. This content is evergreen and can be shared at any point throughout the year; however, consider when this ranking might be most effective in supporting your larger marketing initiatives.

Resources Include

  • News Release
  • Social media graphics
  • Animated graphics
  • Social media post copy

Links and UTM Parameters

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: Example: US_News_Top_10_Innovative
UTM Medium: Social (or email)
UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)
Story Link: https://www.purdue.edu/newsroom/releases/2022/Q3/purdues-most-innovative-status-reaches-5-years-in-u.s.-news-38-world-report-rankings.html

Available Assets

The following assets are available for download and use. Social assets include 2:1 files (to use on Twitter, Facebook and LinkedIn), 1:1 files (to use on Instagram), Instagram Stories, web banners and digital signs.

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.

Sharing Purdue.edu Articles On Social Media

Did you know that when you share a url on Facebook, Twitter and LinkedIN, the link will automatically display text and images from your site when you share links? This content gives followers a preview of what they can expect to find on your site. Clicking the preview leads to the linked page.

Learn more in this Squarespace article!

Additional graphics provided: 1:1 for Instagram and 9:16 for Instagram and Facebook Stories

Social Media Guidance

Posting Tips

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

  • Keep posts short and direct
  • Link all posts back to our landing page
  • Include photos, videos or GIFs
  • Use short URLS

Suggested Social Media Posts

  1. Purdue University is ranked among the top 10 most innovative universities in America by U.S. News & World Report for the fifth year in a row, a testament to our persistent pursuit of #TheNextGiantLeap. #BoilerUp
  2. For the fifth year in a row, Purdue has earned a spot on the U.S. News & World Report top 10 list of most innovative universities in America. Our drive for world-changing innovations that change the world hasn’t stopped. And neither will we. 🚂 #BoilerUp

Tagging Recommendations

  1. @USNews on Twitter, Instagram; @usnewsandworldreport on Facebook; U.S. News & World Report on LinkedIn
  2. @lifeatpurdue on Instagram and Twitter; Purdue University on Facebook and LinkedIn

Campuswide Hashtags

#PurdueUniversity

#TheNextGiantLeap

#BoilerUp

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories