US News & World Report – Top 10 Most Innovative

SUMMARY

Purdue has recently been ranked among the top 10 Most Innovative Universities in America by US News & World Report. 2021 will be the fourth year in a row Purdue has ranked in the top 10. Additionally, Purdue’s Agricultural and Biological Engineering program (ABE), is the No. 1 ranked most innovative program for the 11th consecutive year.


STRATEGY

This No. 8 ranking puts us among the top most innovative schools in America. Purdue is changing the world in tangible ways with both small steps and giant leaps. Emphasizing Purdue’s contributions to world-changing research, affordability and accessibility and transformative education, this impressive ranking will allow the tone to be both innovative and relentless. This is an opportunity to highlight Purdue as a prominent leader in innovation. This content is evergreen and can be shared at any point throughout the year; however, consider when this ranking might be most effective in supporting your larger marketing initiatives.

Being ranked the No. 8 most innovative will support these three brand pillars: Discovery (Research), Innovation (Research) and Respect (Education).

RESOURCES INCLUDE

Purdue Marketing and Communications is providing the following assets for campus communicators to use on their own channels:

  • News Release
  • Social media graphics
  • Social media post copy

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: US_News_Top_10_Innovative
UTM Medium: Social (or email)
UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)
Story Link: https://www.purdue.edu/newsroom/releases/2021/Q3/u.s.-news-rankings-purdue-again-among-top-10-most-innovative-schools-in-nation.html

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram, Instagram Stories, web banners and digital signs.

    NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.

    SOCIAL MEDIA GUIDANCE

    POSTING TIPS

    Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

    • Keep posts short and direct
    • Link all posts back to our landing page
    • Include photos, videos, or GIFs
    • Use short URLS


    SUGGESTED SOCIAL MEDIA POSTS

    Purdue University was ranked in the Top 10 most innovative universities in America by U.S. News & World Report, a testament to our persistent pursuit of #TheNextGiantLeap. #BoilerUp

    TAGGING RECOMMENDATIONS

    Tag @LifeatPurdue (IG and TW) and Purdue University (FB and LI)

    If you are sharing the ABE ranking, tag the College of Agriculture

    CAMPUSWIDE HASHTAGS

    #PurdueUniversity

    #MySmallStep = Student stories

    #MyGiantLeap = Faculty/Alumni stories