SUMMARY

One of the most important influencers in an admitted student’s decision to choose Purdue is their campus visit. To generate students’ sense of enthusiasm around scheduling their visit, we’ve made multiple assets available for all campus entities to use to encourage their admitted students to visit.

STRATEGY

The student and drone videos are all evergreen resources that can be used to highlight Purdue’s beautiful campus. Our goal is to communicate that Purdue offers many ways for students to familiarize themselves with campus and encourage admitted students to schedule their visit.

RESOURCES INCLUDE

• Brooks Boyer video (Bailey Hall).
• PMU drone video.
• Soaring drone tour of campus.
• Social graphics.
• Recommended social posts.

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: Yield2023_VisitCampus
UTM Medium: Social
UTM Source: Facebook, Instagram, Twitter or LinkedIn
Video Link: Soaring Video

Video Link: Union Drone Tour

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include 2:1 files (to use on Twitter, Facebook and LinkedIn), 1:1 files (to use on Instagram) and Instagram stories.

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.

SHARING PURDUE.EDU ARTICLES ON SOCIAL MEDIA
Did you know that when you share a URL on Facebook, Twitter, and LinkedIn, the link will automatically display text and images from your site when you share links? This content gives followers a preview of what they can expect to find on your site. Clicking the preview leads to the linked page.

Learn more in this Squarespace article!

Additional graphics provided: 1:1 for Instagram and 9:16 for Instagram and Facebook Stories

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

• Keep posts short and direct.
• Link all posts back to our landing page.
• Include photos, videos, or GIFs.
• Use short URLs.

SUGGESTED SOCIAL MEDIA POSTS

Brooks Boyer video

Facebook and Twitter options

1. A musician at heart, Brooks Boyer knew during his first visit to #Purdue that he wanted to be a #Boilermaker — especially when he started meeting like-minded people within the walls of Bailey Hall. Find out how his campus visit changed everything.
2. The minute Brooks Boyer set foot in Bailey Hall, he knew he’d found a home at #Purdue. Watch his story and find out why his campus visit was so important to his college decision.

Instagram options

1. Brooks Boyer says when he visited #Purdue, he immediately felt like he was home. Hear his story and find out how his campus visit made his college decision an easy choice.
2. Bailey Hall has always been special to #Boilermaker Brooks Boyer. Memories he’ll always treasure happened within those walls, and his sense of feeling at home began from the first moment he visited. Watch his story to find out how visiting campus made his decision an easy one.

LinkedIn options

1. Bailey Hall has always been special to #Boilermaker Brooks Boyer. Memories he’ll always treasure happened within those walls, and his sense of feeling at home began from the first moment he visited. Watch his story to find out how visiting campus made his decision an easy one.
2. A musician at heart, Brooks Boyer knew during his first visit to #Purdue that he wanted to be a #Boilermaker — especially when he started meeting like-minded people within the walls of Bailey Hall. Find out how his campus visit changed everything.

Soaring drone tour

Facebook, Instagram, LinkedIn and Twitter options

1. #Purdue like you’ve never seen it before — check out this high-energy flight through campus! Where’s your favorite spot? #BoilerUp
2. We’re ready for takeoff! #Purdue like you’ve never seen it before. #BoilerUp

PMU drone video

Facebook, Instagram and Twitter options

1. The fastest tour ever of the #Purdue Memorial Union is right here. See all the new restaurants and places to gather with friends, and do some recon on potential favorite study spots.
2. Get a close-up view of everything that’s new over at the #Purdue Memorial Union — be on the lookout for the outdoor terraces, fireside study spots and Drew Brees’ restaurant, Walk-On’s. #BoilerUp

LinkedIn options

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TAGGING RECOMMENDATIONS

1. @lifeatpurdue on Instagram and Twitter
2. @PurdueUniversity on Facebook and LinkedIn

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#BoilerUp

#Boilermakers

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories