Visit Campus Content Package: Yield

SUMMARY

One of the most important influences in an admitted student’s decision to choose Purdue is their campus visit. To generate students’ sense of enthusiasm around scheduling their visit, we’ve made multiple assets available for all campus entities to use to encourage their admitted students to visit.

RESOURCES INCLUDE

• Soaring drone video tour of campus 
• Purdue Memorial Union drone video tour  
• Purdue campus model video 
• Fall campus video 
• Winter campus video 
• Photo carousel 
• Animated social graphic 
• Recommended social post copy

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links. 

CTA link: https://www.admissions.purdue.edu/admittedvirtualexperience/index.php

UTM Campaign: Yield2024_VisitCampus 
UTM Medium: Social 
UTM Source: Facebook, Instagram, X or LinkedIn

AVAILABLE ASSETS

The following assets are available for download and use.

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.

SOCIAL MEDIA GUIDANCE

POSTING TIPS 

• Keep posts short and direct 
• Link all posts back to the story 
• Include photos or videos 
• Use short URLs 

Photo carousel post copy 1: 

📣Calling all admitted students! Whether you are exploring our West Lafayette campus or our new urban campus in Indianapolis, there is always something worth seeing 👀 at #Purdue.  

Schedule your visit today: https://www.admissions.purdue.edu/admittedvirtualexperience/index.php

Instagram version: 📣Calling all admitted students! Whether you are exploring our West Lafayette campus or our new urban campus in Indianapolis, there is always something worth seeing 👀 at #Purdue.  

Schedule your campus visit at the 🔗 in bio. 

Photo carousel post copy 2: 

📣Calling all admitted students! Visiting us this spring? Be sure to snap a photo 📸 in your favorite #Purdue spot. Haven’t made plans yet? We can help.  

Schedule your visit today: https://www.admissions.purdue.edu/admittedvirtualexperience/index.php

Instagram version: 📣Calling all admitted students! Visiting us this spring? Be sure to snap a photo 📸 in your favorite #Purdue spot. Haven’t made plans yet? We can help.  

Schedule your visit today at the 🔗 in bio. 

Animated social graphic post copy: 

🏙️Indianapolis 

🚂West Lafayette 

Is #Purdue on your short list? Experience life as a #Boilermaker by exploring your campus today.  

Schedule an in-person visit: https://www.admissions.purdue.edu/admittedvirtualexperience/index.php

Instagram version: 

🏙️Indianapolis 

🚂West Lafayette 

Is #Purdue on your short list? Experience life as a #Boilermaker by exploring your campus today.  

Schedule an in-person visit at the 🔗 in bio. 

Soaring drone video post copy 1: 

📣Calling all admitted students! For a bird’s-eye view 👀 of #Purdue, take this high-energy drone tour! Ready to experience campus in person?  

Schedule your visit today: https://www.admissions.purdue.edu/admittedvirtualexperience/index.php

Instagram version: 📣Calling all admitted students! For a bird’s-eye view 👀 of #Purdue, take this high-energy drone campus tour! Ready to explore in person?  

Schedule your visit at the 🔗 in bio. 

Soaring drone video post copy 2: 

📣Calling all admitted students! Fly over #Purdue and experience campus like never before. Ready to find your favorite spot in person?  

Schedule your visit today: https://www.admissions.purdue.edu/admittedvirtualexperience/index.php

Instagram version: 📣Calling all admitted students! Fly over #Purdue on this drone tour and experience campus like never before. Ready to find your favorite spot in person?  

Schedule your visit at the 🔗 in bio. 

PMU drone tour video post copy 1: 

📣Calling all admitted students! #Purdue Memorial Union is the heart of our West Lafayette campus. 💛🖤Take this drone tour, and then make plans to see the Union in person.  

Schedule your visit today: https://www.admissions.purdue.edu/admittedvirtualexperience/index.php

Instagram version: 📣Calling all admitted students! #Purdue Memorial Union is the heart of our West Lafayette campus. 💛🖤 Take this drone tour, and then make plans to see the Union in person.  

Schedule your visit at the 🔗 in bio.  

PMU drone tour video post copy 2: 

📣Calling all admitted students! Get a close-up view 👀 of #Purdue Memorial Union with this drone tour. Then check out its seating, eating and entertainment spaces in person.  

Schedule your campus visit today: https://www.admissions.purdue.edu/admittedvirtualexperience/index.php

Instagram version: 📣Calling all admitted students! Get a close-up view 👀 of #Purdue Memorial Union with this drone tour. Then check out its seating, eating and entertainment spaces in person.  

Schedule your campus visit at the 🔗 in bio. 

Campus model video post copy: 

📣Calling all admitted students! Watch this video of the #Purdue West Lafayette campus in miniature. Then come in person and explore how the model compares to real life.  

Schedule your visit today: https://www.admissions.purdue.edu/admittedvirtualexperience/index.php

Instagram version: 📣Calling all admitted students! Watch this video of the #Purdue West Lafayette campus in miniature. Then come in person and explore how the model compares to real life.  

Schedule your visit today at the 🔗in bio. 

Fall campus video post copy: 

Is #Purdue on your short list? Any season, any reason. It’s always a good time to visit. 🍂See how beautiful our West Lafayette campus is in fall, and then make plans to head our way.  

Schedule your visit today: https://www.admissions.purdue.edu/admittedvirtualexperience/index.php

Instagram version: Is #Purdue on your short list? Any season, any reason. It’s always a good time to visit. 🍂See how beautiful our West Lafayette campus is in fall, and then make plans to head our way.  

Schedule your campus visit at the 🔗 in bio. 

Winter campus video post: 

📣Calling all admitted students! Watch this new winter video of campus and see what it’s like to sled down Slayter and hustle to class while snow blankets #Purdue. ❄️ 

Make plans to visit us today: https://www.admissions.purdue.edu/admittedvirtualexperience/index.php

Instagram version: 📣Calling all admitted students! Watch this new winter video of campus and see what it’s like to sled down Slayter and hustle to class while snow blankets #Purdue. ❄️ 

Make plans to visit us today at the 🔗in bio. 

TAGGING RECOMMENDATIONS  

@lifeatpurdue on X and Instagram @PurdueUniversity on LinkedIn and Facebook

CAMPUSWIDE HASHTAGS

#PurdueUniversity
#BoilerUp
#MySmallStep (student stories)
#MyGiantLeap (faculty/alumni stories)