Visit Campus Content Package

SUMMARY

Again and again, the numbers reflect that one of the most influential drivers of a student’s decision to commit to Purdue is a visit to campus. We want to encourage students to visit campus in person, but we’ve also provided ways to experience campus online for out-of-state or international students.

To feed the excitement of a campus visit, we’ve developed assets such as a fun personality quiz and a hyperlapse tour, noting popular highlights along the way.


STRATEGY

The quiz and hyperlapse tour are both evergreen resources that can be used to highlight campus. Our goal is to communicate that Purdue offers many ways for students to familiarize themselves with campus, and get to know iconic Purdue buildings and landmarks.

With the many in-person visit opportunities offered by Purdue, the video and quiz can offer prospective students a unique look at campus.

RESOURCES INCLUDE

  • “Which Purdue Icon Are You?” quiz and link to landing page
  • Hyperlapse tour video
  • Social graphics
  • Recommended social posts

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: Recruitment2021_VisitCampus
UTM Medium: Social
UTM Source: Facebook, Instagram, Twitter or LinkedIn
Quiz Link: “Which Purdue Icon Are You?”
Video Link: Hyperlapse Tour

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram and Instagram Stories.

  • ICON QUIZ
  • HYPERLAPSE TOUR

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine:

  • Keep posts short and direct
  • Link all posts back to our landing page
  • Include photos, videos, or GIFs
  • Use short URLS


SUGGESTED SOCIAL MEDIA POSTS

“Which Purdue Icon Are You” quiz

Twitter

Find out which of #PurdueUniversity’s beloved landmarks is the most like you. Take our quiz and tag a friend!

Facebook, Instagram and LinkedIn

Find out which of #PurdueUniversity’s beloved landmarks is the most like you. Will it be the statue of “The Boilermaker” ? The Bell Tower? Take our quiz and tag a friend!

Hyperlapse tour video

Facebook, Instagram and LinkedIn

You don’t even have to put on shoes for this walk around #PurdueUniversity! Take a four-minute hyper-speed tour with an Admissions Ambassador and see all the in-person tour highlights, hear fun facts and learn about our favorite traditions.

Twitter

Take the hyper-speed tour around #Purdue with our admissions ambassador — all the in-person highlights, no travel required.

TAGGING RECOMMENDATIONS

  1. @lifeatpurdue on Instagram and Twitter
  2. @PurdueUniversity on Facebook and LinkedIn

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#BoilerUp

#Boilermakers

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories