SUMMARY

The Wall Street Journal/Times Higher Education has recognized Purdue University as one of the top-value universities in the nation, coming in at No. 7 nationally — and No. 1 among the Big 10.

STRATEGY

Purdue is changing the world in tangible ways with both small steps and giant leaps. This No. 7 Best Value ranking further promotes Purdue’s institution-wide commitment to affordability, accessibility and value. Purdue’s commitments have helped students and their families save more than $600 million since 2013, and have helped immediate Boilermaker graduates earn an average starting pay of $62,395, more than 11% above the U.S. average of $55,260.

This content package is evergreen, meaning its contents can be used throughout the year. Some key timeframes to consider include:

• Around decision day
• Right before deposits are due
• Right before students must accept their offer
• Before early applications open/are due
• Around key alumni giving initiatives
• Right before graduate/undergraduate rankings are release

RESOURCES INCLUDE

• Social graphics
• Suggested social media post copy

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: WSJ_Times_No7_Value
UTM Medium: TBD
UTM Source: TBD
Story Links (if available): News Story

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram, Instagram Stories, web banners and digital signs.

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

• Keep posts short and direct
• Link all posts back to our landing page
• Include photos, videos, or GIFs
• Use short URLS

SUGGESTED SOCIAL MEDIA POSTS

LinkedIn + Facebook: 

#PurdueUniversity ranked No. 7 best value university in the U.S. by @WSJ. Persistently pursuing small steps and giant leaps to make a Purdue education more valuable every year. #BoilerUp

Twitter + Instagram:

#PurdueUniversity ranked No. 7 best value university in the U.S. by @WSJ. Persistently pursuing small steps and giant leaps to make a Purdue education more valuable every year. #BoilerUp 🚂

TAGGING RECOMMENDATIONS

Please tag Purdue University and feel free to tag The Wall Street Journal.

Facebook: @PurdueUniversity  @WSJ
Twitter: @lifeatpurdue  @WSJ

Instagram: @lifeatpurdue  @WSJ

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories