SUMMARY

Purdue University continues to be recognized as one of the top 10 public universities in the U.S. This ranking comes from the Wall Street Journal/Times Higher Education 2022 U.S. Rankings.

STRATEGY
This Top 10 ranking puts us among the top public universities in America and #1 in the state of Indiana. Purdue is changing the world in tangible ways with both small steps and giant leaps. This is an opportunity to highlight Purdue as a prominent leader in higher education. This content is evergreen and can be shared at any point throughout the year; however, consider when this ranking might be most effective in supporting your larger marketing initiatives. This content can be shared across all social media channels to foster a feeling of pride and excitement among alumni, current students, and prospective students and their families.

Being ranked in the Top 10 public universities in the U.S. will support these three brand pillars: Persistence (Culture), Innovation (Research) and Respect (Education).

RESOURCES INCLUDE

• Social graphics
• Suggested social media post copy

LINKS and UTM PARAMETERS

When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.

UTM Campaign: WSJ_Times_Top_10_Public
UTM Medium: Social (or email)
UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)
Story Links : News Story

AVAILABLE ASSETS

The following assets are available for download and use. Social assets include files for Twitter, Facebook, LinkedIn, Instagram, Instagram Stories, web banners and digital signs.

NOTE: If InDesign files are needed for any of these assets, please complete the marketing request form on our website.

SOCIAL MEDIA GUIDANCE

POSTING TIPS

Digital engagement is a powerful platform to share Purdue stories and posts with past, present and future Boilermakers. Here are some tips to help your posts shine.

• Keep posts short and direct
• Link all posts back to our landing page
• Include photos, videos, or GIFs
• Use short URLS

SUGGESTED SOCIAL MEDIA POSTS

LinkedIn + Facebook: 

Time and time again, we’ve proven Boilermakers are ahead of the game. It’s why Purdue is one of the top 10 public universities in the U.S., according to @wsj. #BoilerUp 🚂

Twitter + Instagram:

Time and time again, we’ve proven Boilermakers are ahead of the game. It’s why Purdue is one of the top 10 public universities in the U.S., according to @wsj. #BoilerUp 🚂

TAGGING RECOMMENDATIONS

Please tag Purdue University.

Facebook: @PurdueUniversity
Twitter: @lifeatpurdue

Instagram: @lifeatpurdue

CAMPUSWIDE HASHTAGS

#PurdueUniversity

#MySmallStep = Student stories

#MyGiantLeap = Faculty/Alumni stories