All Hail Purdue! Video
We wanted to create an ad that showcased everything we hold most dear as Boilermakers — persistence, drive and innovation. In the process, we created an anthem that inspires and stirs up deep pride for Purdue fans on game day.
Making Good Use of Our PSA Allotment
In 2023, the 30-second PSA we were allotted for Purdue Athletics was especially important due to a new broadcast deal between the Big Ten Network and NBC, ABC and CBS that gave Purdue more prime-time visibility than in past years. We capitalized on this free opportunity — which was especially valuable because of the increasing cost of TV ads — and made the most out of every available second to show off Purdue’s pride and prestige. Multiple versions of the ad were created — including a vertical option — to use in many additional formats: on social media, on the big screen at Purdue games, on TVs across campus and more.
Results
Incorporating High-Energy Visuals and Sounds
The ad premiered during Purdue’s first home football game, kicking off the season. We deliberately set an energetic tone in the first 3-5 seconds of the video to command attention above the noise and chaos of a football stadium. Knowing that our primary audience was watching a sporting event and likely scrolling on a device, we used an initial driving drumbeat and captivating visuals that would pry eyes away from phones and back to the primary screen.
