Building on a legacy through Purdue barns
These Boilermaker barns showcase immense pride and honor their ties to Purdue and Indiana.
True Boilermaker Fans
As we approached the idea of telling “Purdue Pride” stories, the idea of Purdue barns was discussed as a worthwhile topic to explore since we knew of a few existing structures that had ties to Purdue or that were well-known in the surrounding areas. The goal was to show that Boilermaker pride runs so deep that some families want to display it on their properties/barns for others to enjoy as well. It also served as an opportunity to share the stories of these families and their farms as something that not only Purdue alumni could relate to, but also all of Indiana with our state’s ties to farming and agriculture.
Results
Purdue Pride Always Wins
We were surprised by the success of the Purdue barns stories. The family-centered storytelling played a large part in the success and relatability of the content, supported by the Purdue pride aspect — an element that the majority of our readers relate to. Excellent and beautiful photography also played a huge part in bringing this story to life. We learned that there is definitely a market in our content calendar for Purdue pride content, inspiring us to investigate other topics in this category.
