Cluster hire diversity initiative
Purdue University launched one of the largest faculty hiring initiatives in its history as a key part of an Equity Task Force effort to diversify the racial makeup of its faculty, staff and students.
A universitywide diversity initiative
As part of a $75 million effort, Purdue’s Equity Task Force aimed to hire 40 full-time faculty over five years across several academic clusters. As of Fall 2023, Purdue University has hired 11 faculty members in Health and Human Sciences, Pharmacy, and Libraries and Information Sciences.
With these first faculty hires underway, it was time to tell the world about the tremendous research being done by these diversity experts.
A photo shoot that set the tone
The essence of the campaign came to life with a photo shoot we staged in Elliott Hall of Music. We designed it to be moody and more formal than our average photos. This approach allowed us to show the true power of opportunity for this group of 11 new Boilermakers.