Couch Cart
Chronicling Couch Cart’s commencement cruise
Some leaps are more unconventional than others. Just ask Couch Cart creators Ethan Cox and Nathan Peercy, and the West Lafayette law enforcement officer who pulled over their creation.
News of the not-entirely street legal vehicle’s adventures quickly spread across campus, and most notably, to the Office of the President.
A full video shoot took place on and above campus. In it, we see the Couch Cart being (piloted by one of its creators), picking up a special guest passenger (University President Mitch Daniels) in need of a ride to a high profile engagement (the Spring 2021 Commencement ceremony).
The three minute video, titled One Last Ride, was an instant hit. It was by far the most popular video shared across Purdue social media platforms for May 2021.
President Daniel’s Couch Cart journey attracted its share of media attention.
Here’s a sample of the coverage.
Saturday Tradition | 13 WTHR NBC Indianapolis | Journal & Courier
452,118
Total impressions
53,451
Total engagement
206,139
Total Video Views across all