For over a century, Purdue University has welcomed race fans back home again for the Indianapolis 500.
Helping Shape ‘The Greatest Spectacle in Racing’
Boilermakers have been integral to the Indy 500 for over 100 years. Purdue Marketing and Communications showcased this legacy through a campaign covering a variety of mediums.
Strategizing Ways of Storytelling
A central theme page was created to capture the content, including a podcast, two videos, 15 story posts and a photo gallery. Additionally, digital ads and three billboards were placed in the weeks leading up to race day.