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Indy 500

For over a century, Purdue University has welcomed race fans back home again for the Indianapolis 500.

Helping Shape ‘The Greatest Spectacle in Racing’

Boilermakers have been integral to the Indy 500 for over 100 years. Purdue Marketing and Communications showcased this legacy through a campaign covering a variety of mediums.

Results

570,823Digital Ad Impressions
2.2 M Social Media Impressions
5.4 M Billboard Impressions

Highlighting Boilermaker Connections

Purdue’s involvement with the race is upheld by a variety of groups, including the “All-American” Marching Band, 500 Festival Princess Program, Purdue Grand Prix Foundation, engineers and race fans. Diverse mediums allowed the team to dynamically share these stories.

Strategizing Ways of Storytelling

A central theme page was created to capture the content, including a podcast, two videos, 15 story posts and a photo gallery. Additionally, digital ads and three billboards were placed in the weeks leading up to race day.

Earning Statewide Attention

“Back Home Again: Purdue and the Indy 500” aired on WTHR, NBC and NBC streaming and was promoted in a YouTube campaign. Social media posts created associative ties between Purdue and the Indy 500, building an affinity for the brand. Content impacted audiences from Indianapolis-based alumni to current students and fans. 

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