Skip to content
Purdue Logo Purdue Brand Studio
  • Home
  • Brand
  • Toolbox
  • Impact
  • About
  • Contact
Purdue Brand Studio
  • Home
  • Brand
  • Toolbox
  • Impact
  • About
  • Contact
Helpful links
  • Apply
  • Visit
  • Give
Quick links
  • Prospective Students
  • Current Students
  • Faculty and Staff
  • Alumni
  • Campus Map
Home > Our Impact > Our Work > Purdue BSIM

Purdue BSIM

One of the Krannert School of Management most respected programs had a perception problem: after years of achievements and accolades, the Bachelor of Science in Industrial Management (BSIM) was struggling with its enrollment goals.

Refocusing and Recasting an Essential Program

Purdue Marketing and Communications partnered with Krannert to help this vital program find and connect with its audience. 

Together, we conducted 1:1 interviews, focus groups and peer audits with students, advisors, recruiters, alumni and corporate partners.  We uncovered misperceptions among prospective students, missed opportunities to champion the program from within and a general uncertainty about how to express the program’s offerings to employers. Ultimately, our research contributed to a name change and supported curriculum updates that strengthened the program and its offer. 

Results

324 Applications
183 Admits
400%Increase in admitted students
A booklet for the Integrated Business and Engineering degree is shown.

A New Name and Focus 

Renamed the Integrated Business and Engineering (IBE), the reimagined program is structured as an exclusive 50 student cohort emphasizing hybrid education, including labs in both Business and Engineering. Further, the IBE program now has a full-time faculty member serving as the program’s “internal champion.” 

Four students wearing business attire and cloth face masks hold up black t-shirts that say “Integrated Business & Engineering,” followed by the Purdue University logo.

Continuing the Work 

See the video ad for the program and check out what the program has been working on since.  

SEE MORE OF OUR WORK

View Work
Purdue Logo

Purdue University
610 Purdue Mall
West Lafayette, IN 47906

765-494-4600

Systemwide options

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Youtube
  • snapchat
Systemwide options

  • Brand Strategy
  • Message Map
  • Visual Identity
  • Voice and Tone
  • Logos & Usage
  • Training Videos

  • Content Packages
  • Templates
  • Digital Media
  • Facts and Figures
  • Photography
  • Video
  • Promotional
  • Editorial Style Guide
  • Insights and Analytics 
  • Purdue Global Brand Resources

  • Purdue Stories
  • Our Videos 
  • Impact Report
  • Recognition
  • Our Work
  • Earned Media Placements
  • In the News

  • Our Team
  • Open Positions
  • Boiler Ambassadors
  • Purdue Communicators Council

Last modified: March 7, 2024

Copyright © 2025 Purdue University. All Rights Reserved. Trademark Statement.
Accessibility | EA/EO University | Integrity Statement | Free Expression | DOE Degree Scorecards | Privacy Policy | Contact Us