Purdue Data Mine

Unlocking the true potential of data takes more than simply teaching data fluency, it takes building a whole living-learning community.

Deepening Understanding of the Data Mine 

We built a storytelling strategy and created brand positioning guidelines around The Data Mine. This way, content creators had the tools to share how this community of researchers, teachers, learners and industry leaders is taking this next giant leap in data, together. 

It didn’t take long for this storytelling framework to make an impact across a range of platforms. In particular, the May 2021 Facebook post announcing the launch of Purdue Data Mine resulted in the highest-engaged post across all platforms at the time. 


19.2%Engagement Rate
Five students and Data Mine Director Mark Ward sit in a room and watch as a student writes on a whiteboard.

Share the stories of the Data Mine 

Explore our content strategy for the Data Mine and the stories it can help our campus partners tell. 


View Work