Sounds of Persistence

This series established one of-a-kind ads for our PSA during sporting events that are grounded in persistence and told through audible sounds that spark emotion and build a story of hard work.

Everyday Persistence  

Our goal for the “Sounds of Persistence” series was to show the everyday nature of Boilermaker persistence – how over time, small things add up, and day in and day out, consistency creates results. Featuring a blend of academic and athletic content allowed us to highlight both physical and mental persistence and show that ultimately, it takes everyday persistence to achieve small steps and giant leaps


Aidan O’Connell1.4MTotal Page ViewsAs of Jan. 2023
Raven Colin689KTotal Page ViewsAs of Jan. 2023
Mason Gillis703kTotal Page ViewsAs of Jan. 2023
Purdue Space Program2.4MTotal Page ViewsAs of Jan. 2023

Telling Boilermaker Stories

The success of this project was in large part due to the stories of each athlete and/or student group – each had their own story of persistence and perseverance.  

Aidan came to Purdue as a walk-on, didn’t play for 2 years, and became the first walk-on in Purdue history to earn the starting quarterback spot.   

Mason suffered an injury and went 1,000 days without playing basketball. He came back stronger than ever in 2020, appearing in all 28 games, and received his undergraduate degree in 3 years from Purdue.  

Raven is constantly working to become the best at her position on the Purdue Women’s Volleyball team. As a freshman, she was named to the Big Ten All-Freshman Team and competed with the U.S. National Team to win the gold medal. Her father is a former Purdue/NFL football player and brother is a freshman on the basketball team. Boilermakers run in the family, but she is creating a name for herself in Purdue’s history.  

The Purdue Space Program had a historic liquid methane rocket launch last year in the Mojave Desert. They successfully launched the same rocket twice in one weekend (a feat unheard of for liquid rockets).  

Key Takeaways 

Each video had a great amount of visibility, from both national/local TV coverage as part of our PSAs, as well as in-venue play at Ross Ade, Mackey Arena and Holloway Gymnasium. We had a great response on social media from Purdue sports fans and alumni in general, as they got to see student stories come to life. Timing was also on our side as Mason’s :60 video debut was the day after his 3-point record setting night in Mackey Arena. Each story was featured in a :30 video and we created a :60 version for Mason’s story, which allowed us to feature more of his journey. 


View Work